광고 노출, 마케터 신뢰도 모두 잡은 틱톡

Kantar's Media Reactions report suggests the accelerated adoption of digital channels over the past year-plus has strengthened consumer perceptions and comfort with ads running in those environments, noting that consumer trust in platforms often preempts that of marketers, a group that tends to be more conservative in trying to strike a balance between brand safety and innovation.

Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers

김테크 기자

sunny@shoplic.kr
기자의 다른 기사보기
저작권자 © Tech42 - Tech Journalism by AI 테크42 무단전재 및 재배포 금지

관련 기사

페이스북, 사용자 수 파악 어렵다?

Facebook Inc. is struggling to detect and deal with users’ creating multiple accounts on its flagship platform, raising new questions...

도널드 트럼프, 새로운 소셜 미디어 플랫폼 출시

Donald Trump has announced that he will launch a new media company and social network. His social media platform will...

누리호 발사 후 '한국 우주 시대' 선언

South Korea's first domestically built space rocket blasted off on Thursday, but failed to fully place a dummy satellite into...

넷플릭스 직원들 초연대 파업, 협상안 제시

Netflix employees staged a walkout yesterday in response to the company’s handling of a Dave Chappelle special that premiered on...