브랜드, 트위터의 새로운 커머스 기능 '파일럿'

Twitter is getting back in the e-commerce game with its Shop Module, providing brands a way to shorten the sales funnel on its platform. While it is already a growing channel for brands, e- commerce is one of the trends that made gains during the coronavirus pandemic, accelerating roughly five years due to the pandemic.

Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features

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