소셜커머스 정복 위해 라이브스트리밍 시작한 월마트

Walmart is diversifying its bets around livestreaming and shopping with a Cyber Week special that spans multiple platforms and marks the first time a brand has run such an activation on Twitter in the U.S. The big-box store first dipped its toes in the livestreaming commerce space for the 2020 holiday season with a TikTok shop-along event and frequently iterated on the concept as consumer habits driven by the pandemic prove sticky even as in-store activity starts to pick back up.

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

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