온택트시대, AR 기술로 립스틱 샘플 테스트 시작

Jane Iredale took its first step to combine augmented reality technology with its advertising to engage mobile viewers on YouTube, letting people immediately try on shades of the brand's Matte Lip Fixation Lip Stain by swiping through a carousel of virtual samples. The campaign saw an 11% click-through rate, exceeding an industry standard by five times.

How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

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