유튜브 쇼츠, 크리에이터를 위한 대규모 투자 계획

YouTube announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorter Fund, rewarding creators for their most engaging and most viewed short-form videos over the course of 2021 to 2022. This goal is to quickly scale creator activity on YouTube’s new short form video platform, Shorts.

YouTube’s $100 million Shorts Fund to challenge TikTok goes live – TechCrunch

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