70년 된 매트리스 회사의 '박스포장 매트리스' 브랜드 도전

Dormae Sleep Products created a private label brand from scratch to compete in the direct-to-consumer market with its own bed-in-a-box brand. The company worked with Greatest Common Factory to build it out, including its platform, branding and advertising ahead of the brand debut.

How a 70-year-old mattress company created a new bed-in-a-box brand from scratch - Digiday

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