The rise of AI-generated writing, powered by GPT-3, is changing the way we create content. The tool can be used to produce content that is indistinguishable from the human output. Google ranks AI-generated writing in search results and increased industry demand means that higher output can make freelancers more money.
AI-assisted copywriting will eventually impact more than just search strategy and SEO. GPT-3 promises unprecedented outputs at lightning speed, but the best results to date come from those using AI alongside specialized human editors and writers. AI copywriters can also be used to help new writers learn the ropes by identifying grammatical errors and suggesting structural modifications.
AI copywriters will require stronger language modeling, larger datasets, and quality control checks. The ability to fact-check text content is not far off based on advancements in technology used by social media platforms to prevent the spread of disinformation.