Dr. Squatch가 틱톡을 통해 Z세대 남성에게 다가간 방법

Dr. Squatch has spent $3.6 million to run ads on TikTok in the first eight months of 2021, a key part of the brand's effort to boost sales, which exceeded $100 million last year. The brand has worked to carve out an identity on platforms where younger men are more likely to spend time, especially on their mobile devices.

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok


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