Sports Illustrated, Z세대를 위한 스냅 오리지널 시리즈 출시

According to

2021.11.15

Sports Illustrated is angling to reach younger audiences with its new made-for-mobile series on Snapchat, a popular TV alternative for Gen Zers who are less interested in the traditional medium, with over 85% of the cohort having watched one in the second half of last year, per a Snap statistic.

Sports Illustrated launches Snap Original series in push for Gen Z

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