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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
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AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
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“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
홀리데이 인, 사이버 공격 받아 서비스 중단
AI요약
버트
2022.09.07
Intercontinental Hotels Group has been hit by a cyber attack. Company says it is investigating "unauthorised access" to its technology systems. Booking channels and other applications have been disrupted since Monday. IHG did not say if there had been any loss of customer data.
AT&T, 허위광고 이유로 T모바일 상대로 소송
AI요약
버트
2022.09.07
AT&T is suing T-Mobile over its "Verizon and AT&t Ban Senior Discounts" campaign. The campaign claims 92 percent of seniors can't get discounts because they don't live in Florida. T- mobile's Unlimited 55+ plan gives people 55 and older discounted access to its network.
러시아 재무부, 달러 결제 우회용 스테이블코인 플랫폼 개발 중
AI요약
앨리스
2022.09.07
A leading Russian financial regulator says the country is working with partners on stablecoin platforms for cross-border settlements. Faced with global sanctions, Russia has toyed with greater use of crypto to avoid conventional payment systems.
2022년 미국 상표 출원 건수… NFT 1078건, 암호화폐 604건, 메타버스가 759건
AI요약
앨리스
2022.09.07
The number of U.S. trademarks filed related to cryptocurrencies, nonfungible tokens, Web3, and the metaverse since January have reportedly passed those in 2021. reported that the number of nonfungible token, or NFT, applications had surged even higher — more than 5,800 in 2022 compared to 2,087 in 2021 — while the number of trademark filings related to the metaverse or Web3 had more than doubled: 1,866 in 2021 and 4,150 as of August 2022.
ERP 플랫폼 스타트업 'Tailor', 430만달러 규모 투자 유치
AI요약
버트
2022.09.06
Tailor is a Japan-based backend enterprise resource planning (ERP) platform. The company has raised $4.3 million in seed funding from Y Combinator and Global Brain. Tailor offers a headless ERP platform, meaning an ERP with no front-end.
구독자 1억 유튜버 '미스터비스트', 햄버거 레스토랑 개업
AI요약
버트
2022.09.06
Jimmy "MrBeast" Donaldson is one of the most popular YouTube stars. He has more than 100 million subscribers and has opened a burger restaurant in New Jersey. Fans queued for hours to meet him at the grand opening of MrBeast Burger on Sunday. He is part of a growing trend of celebrities moving into food industry.
인도, 크리켓 선수 설명에 분리주의 언급한 위키피디아 경영진 소환
AI요약
버트
2022.09.06
India summons executives of Wikipedia after cricketer's page on the online encyclopedia was edited. Arshdeep Singh's page was edited to claim he was linked to a Sikh separatist movement. Singh incurred wrath of some social media users after he dropped a simple catch. The wrongful edits were "removed within minutes" by Wikipedia's volunteer community.
삼성, 구형 폴더블 및 스마트워치 소프트웨어 업데이트
AI요약
버트
2022.09.06
Samsung has started rolling out the One UI 4.1.1 update to the Galaxy Z Fold 3 and Galaxy Z Flip 3. The update is based on Android 12L and first appeared on the Z Fold 4 and Z Flip 4. It includes multitasking gestures, a PC-like taskbar, and optimized apps. Samsung is also rolling out a Watch 4.5 update for the Galaxy Watch 4 and Watch 4 Classic. The Watch 4 will have six new interactive watch faces and additional customizations.
텐센트 "AAA급 콘솔 게임 만들겠다"
AI요약
버트
2022.09.06
Tencent is expanding its international presence through its video games business. The company has hired local executives to run its studios in the U.S. and U.K. Lightspeed L.A. is working on a AAA console game targeting hardcore gamers. The game is scheduled to be completed in two to three years.
인도, PayU의 BillDesk 47억달러 인수 승인
AI요약
버트
2022.09.06
PayU's proposed acquisition of BillDesk is approved by India's antitrust watchdog. The deal will allow PayU to assume a clear lead in the payments processing segment in India. It is the second largest M&A deal in the South Asian market's consumer internet space.
아일랜드, 어린이 개인 정보 침해한 인스타그램에 벌금 5500억 부과
AI요약
버트
2022.09.06
Irish regulators have fined Instagram €405m for violating children's privacy. The long-running complaint concerned children's data - particularly their phone numbers and email addresses. Instagram's owner, Meta, said it planned to appeal against the decision. It is the third fine handed to the company by the regulator.
바이낸스, USD코인·팍스달러·트루USD 지원 중단
AI요약
버트
2022.09.06
Binance will convert customers' holdings in rival stablecoins into its own stablecoin on September 29. The move is intended to ‘enhance liquidity and capital-efficiency for users’ The world’s largest crypto exchange said it will remove spot, future and margin trading with USDC, USDP and TUSD pairs.
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