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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
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2026.04.10
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테크놀로지
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
애플워치 프로, 렌더링 모델 유출
AI요약
버트
2022.09.06
Apple is expected to unveil a new Apple Watch Pro on Wednesday. The watch will have a larger screen and an extra multitasking button. The device will likely cost close to $1,000. Apple is also expected to announce a new iPhone at an event Wednesday.
토요타, 과감한 배터리 투자로 전기차 전환 가속한다
AI요약
앨리스
2022.09.06
Toyota announced plans to create its own battery for its vehicles and to supply to other car makers. The total investment for this battery manufacturing program about $5.6 billion (JPY 786.5 billion) with plants located both in the North Carolina in the US and in two locations in Japan.
중국 인민은행 "디지털 위안 스마트 계약 가속화 확장할 것"
AI요약
앨리스
2022.09.06
People's Bank of China plans to deploy more smart contracts for the digital yuan. E-CNY smart contracts are traceable self-performing contracts. They enable conditional payments, guaranteed payments and other complex use cases. The PBOC started pilot trials in Shenzhen in October 2020 and has since expanded the trials to at least 23 cities and regions.
'리즈 트러스' 신임 영국 총리는 친암호화폐 정치인
AI요약
앨리스
2022.09.06
Liz Truss will be the next prime minister of the United Kingdom. Truss defeated Rishi Sunak to become the new leader of the Conservative Party. She will replace Boris Johnson, who has served as the prime minister since 2019. She is expected to be formally appointed as prime minister on Tuesday.
인도 중앙은행, 공공 부문 은행 및 핀테크 기업과 CBDC 시범사업 준비
AI요약
앨리스
2022.09.06
The Reserve Bank of India is in talks with fintech companies and state-controlled banks about a trial run of a central bank digital currency. The trial may precede an RBI launch of a CBDC this fiscal year. The RBI has been deeply suspicious of cryptocurrency and, while crypto trading is not illegal in India, taxes imposed this year have had a chilling effect on the industry.
아마존, 내년 일본서 '처방약판매' 추진
AI요약
버트
2022.09.06
Amazon is reportedly planning to launch a prescription drug delivery service in Japan next year. The company would not operate its own pharmacies or carry its own inventory, the report said. Amazon is already active in the online pharmacy business. The online retail giant recently announced its planned acquisition of primary care company One Medical.
LG전자, TV에 NFT 플랫폼 탑재한다
AI요약
버트
2022.09.05
LG is adding a marketplace for non-fungible tokens to its webOS 5.0 TV platform. Starting today, you can buy and sell NFTs directly through your TV's home screen. The timing of the addition is curious, as NFT trading has declined in recent months.
두카티, '스트리트파이터V4S' 람브로기니 에디션 출시 예정
AI요약
버트
2022.09.05
Ducati and Lamborghini have teamed up to create a $68,000 naked superbike. The Streetfighter V4 Lamborghinis shares the same 1,103 cc V4 motor, Öhlins Smart EC 2.0 semi-active suspension, Brembo Stylema calipers and twin 330 mm discs as the 2023 Panigale V4 S.
메타버스 시대 위해 밀착하는 퀄컴과 메타
AI요약
버트
2022.09.05
Qualcomm and Facebook parent Meta have signed a multi-year agreement to use the chipmakers Snapdragon XR platform for VR and AR devices. The two companies are already working together on Meta's Quest 2 headset. Meta is pouring money into its attempts to own the metaverse, spending $10 billion in 2021 alone.
크립토닷컴(Crypto.com), UEFA 챔피언스리그와 계약 철회
AI요약
버트
2022.09.05
Cryptocurrency exchange site was set to replace Gazprom as Champions League sponsor. Deal fell through amid concerns over increased regulation of the sector. Uefa declined to comment on the collapse of the deal with Crypto.com. The site also has sponsorship deals with Formula 1, the Ice Hockey World Championship and the 2022 Fifa World Cup.
NFT 마켓플레이스 오픈씨, 거래량 최대치 대비 99% 급감
AI요약
앨리스
2022.09.05
OpenSea has witnessed a 90% drop in daily volumes from its peak in January 2022. The world's largest NFT marketplace has also seen a 99% decline in monthly volumes. The market cap of the marketplace has fallen to $4.5 billion, down from $4 billion in May.
삼성, 미국 고객정보 데이터 유출
AI요약
버트
2022.09.05
Samsung has confirmed a data breach affecting customers' personal information. The company discovered the security incident in late-July and that an “unauthorized third party acquired information from some of Samsung’s U.S. systems” Samsung said it determined customer data was compromised on August 4.
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