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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
EU, 휴대전화와 태블릿의 수명 연장 위한 정책 만든다
AI요약
버트
2022.09.02
The European Union has proposed rules to make phones and tablets last longer. The idea behind it is to reduce e-waste and the environmental impact of phones that pollute parts of the world. Manufacturers would have to make at least 15 components available for five years or more after they release a device.
GM 크루즈, 자율주행 차량 사고 이후 소프트웨어 업데이트
AI요약
버트
2022.09.02
General Motors' Cruise has recalled and updated software in 80 self-driving robotaxis after a June crash. The software may “incorrectly predict another vehicle’s path,” federal regulators say. The June 3 crash involved a Cruise vehicle, which does not require a human driver
차세대 USB4, 기존 버전보다 충전 속도 2배 빨라진다
AI요약
버트
2022.09.02
USB 4 version 2.0 will be capable of speeds up to 80 Gbps, double what the original USB 4.0 and Thunderbolt 4 are capable of. The USB Promoter Group says the new cables will use the USB-C connector, which is to be expected. USB 4 V2 feels a lot like it'd warrant being called USB 5.
미국 정부, 엔비디아에 AI용 반도체 중국·러시아 수출 금지 통보
AI요약
버트
2022.09.02
The US government has imposed a new export control rule that would restrict the export of computer chips to Russia and China. The chips are designed to speed up machine learning tasks and are used in supercomputers. The government says the new rule will address the risk that the affected products may be used for military purposes.
파라마운트+, Showtime 스트리밍 서비스 출시
AI요약
버트
2022.09.02
Starting today, Paramount+ and Showtime will be available together. The integration has been in the works since February. The two streaming services will cost $7.99 a month for the "Essential Plan" through October 2nd. After that, they'll cost $11.99 and $14.99 per month, depending on the plan.
유튜브, 미국 중간선거 계획 발표
AI요약
버트
2022.09.02
Google and YouTube are preparing for the 2022 U.S. midterm elections. YouTube has removed videos that violate its policies related to the midterms. Google Search will make it easier for users to look up election coverage by local and regional news from different states. YouTube will share a link to Google’s election results tracker, highlight livestreams of election night and include election results below videos.
테슬라, 중국 전기차 생산량 월 7만7000대로 회복
AI요약
앨리스
2022.09.02
Tesla delivered 77,000 electric vehicles in China in August, up 173% from July. The automaker has had a tough year in China due to COVID restrictions, a lower supply, and climate issues. Tesla is ramping up production at its Shanghai factory to reach 1 million vehicles per year.
그린란드 빙하가 녹으면서 해수면 27cm 상승은 '필연'
AI요약
앨리스
2022.09.02
Scientists say melting of Greenland ice sheet will lead to minimum of 27 centimeters of sea level rise. Scientists say we can't stop putting more carbon dioxide into the atmosphere today. People are motivated to do whatever they can to make anxious feelings disappear, psychologist says. Single action bias can lead to inadequate responses to climate change.
인도네시아, 2022년 말까지 암호화폐 거래소 출범
AI요약
앨리스
2022.09.02
The Southeast Asian nation had earlier announced a 2021 launch but revised it to the first quarter of 2022 due to complexities in the process. The minister said introducing a crypto stock exchange entails preparations, validations of entities who would be included, as well as minimum capital requirements. Indonesia’s Commodity Futures Trading Regulatory Agency (Bappebti), which regulates crypto trading in the Southeast Asian nation, last month stopped issuing registration certificates for crypto asset traders.
NFT 마켓플레이스 오픈씨 "PoS 기반 이더리움만 지원할 것"
AI요약
앨리스
2022.09.02
NFT marketplace OpenSea will focus on supporting only the NFTs that are on the upgraded proof-of-stake (PoS) chain. The team assured its community that it’s doing its best to prepare for any issues that may come during the transition.
도요타, "美 전기차 배터리 공장 3배로 확대"
AI요약
버트
2022.09.01
Toyota will spend $3.8 billion to build a battery plant near Greensboro, North Carolina. The additional funding brings Toyota’s global investment to $5.6 billion. The automaker aims to go carbon-neutral by 2035. Honda announced a $4.4 billion joint venture with LG Energy Solutions to make batteries for its North American EVs on Monday.
NASA, 스페이스X와 우주비행사 수송 계약 체결...1조8900억원 규모
AI요약
버트
2022.09.01
NASA has finalized an agreement with SpaceX to purchase five more astronaut transportation missions. The new contract is valued at $1.4 billion. The funds include use of SpaceX’s Crew Dragon capsule to transport up to four astronauts. The total contract value for all 14 transportation missions is $4.9 billion.
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