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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
오리지날 마피아, 20주년 맞아 스팀서 무료 배포
AI요약
버트
2022.09.01
2K Games is selling the original open-world game for the low price of free for a limited time on Steam. The game is available from September 1 through September 5. This news comes on the heels of 2K announcing that a new Mafia game is in the works.
인텔, 13세대 코어'랩터 레이크-S' 10월 20일 출시
AI요약
버트
2022.09.01
leaked slide from internal presentation confirms plans to showcase the new series on September 27th. Intel will start preorder campaign for its flagship Core i9 series immediately, to be followed by Core i7 and Core i5 series two weeks later. None of those CPUs will become available until October 20th, so almost a month after AMD officially launches its 7000 series. When it comes to Z790 motherboards, one should also expect the sale embargo to lift on the same day all three Core series become available.
중국 기술 기업 넷이즈, 프랑스 게임 개발사 '퀀틱 드림' 인수...유럽 진출 노린다
AI요약
버트
2022.09.01
NetEase buys French games developer Quantic Dream. It's the first fully owned gaming studio in Europe. The move comes as the Chinese games market is slowing down. Sony is setting up a dedicated mobile division in competition with the Chinese giants.. The acquisition is in line with NetEases strategy of acquiring well-known international characters.
삼성의 QD-OLED 게이밍 모니터 올해 말 출시 예정
AI요약
버트
2022.09.01
Samsung's Odyssey OLED G8 is the first gaming monitor with a QD-OLED panel. The G85SB has a 34-inch screen with a 21:9 aspect ratio and 1800R curvature. It has a blazing fast 0.1ms response time and 175Hz refresh rate. Samsung didn't share pricing information, but expect it to cost around $1,300.
크롬105의 새로운 기능들
AI요약
버트
2022.09.01
Google has released a new version of its Chrome web browser, Chrome 105. It patches 24 security vulnerabilities found in previous versions, including 21 provided by third-party researchers. One of these vulnerabilities is rated as "critical" and eight are "high" severity. None of the vulnerabilities are zero-days, which means no one knows how to exploit them yet.
에이수스, 'ROG Phone 6D' 랜더링 이미지 유출
AI요약
버트
2022.09.01
The ROG Phone 6D and 6D Ultimate are the latest models in the company's ROG series of gaming handsets. The D, apparently, stands for Dimensity, with the 6 series’ Snapdragon 8+ Gen 1 getting swapped out for a Mediatek Dimensity 9000+ system on a chip. The new models are scheduled to launch on September 19th.
틱톡, 심각한 수준의 보안 문제 발견 후 패치
AI요약
버트
2022.09.01
A vulnerability in the TikTok app for Android could have let attackers take over any account that clicked on a malicious link. The bug and its resulting attack, labelled a “high severity vulnerability,” could have been used to hijack the account of any TikTok user on Android without their knowledge. The vulnerability was disclosed to TikTok by Microsoft, and has since been patched.
비트코인 투자 '마이크로스트레티지 CEO', 2500만달러 탈세 혐의로 기소
AI요약
앨리스
2022.09.01
D.C. Attorney General Karl Racine accused tech billionaire Michael Saylor of evading $25 million in district taxes in a lawsuit filed Wednesday. The suit also names MicroStrategy, the data-tracking company Saylor co-founded, as a defendant, claiming the company conspired to help Saylor evade the taxes. Saylor allegedly claimed to reside in Florida, which does not have a personal income tax, while actually living in several different homes around D.C., according to the lawsuit.
비트코인 채굴 난이도 올 1월 이후 최대 9.26% 증가
AI요약
앨리스
2022.09.01
Bitcoin mining difficulty increased 9.26% after the latest adjustment, according to an update on Wednesday. During the same time period, the bitcoin mining hash rate increased by more than 12%.
페이스북, 트위치에 밀려 게임 스트리밍 서비스 종료
AI요약
버트
2022.09.01
Facebook's standalone gaming app will no longer work on Oct. 28. The app for video gamers and live-streamers has struggled to compete with rivals like Twitch. Microsoft similarly shuttered its rival live- streaming gaming platform, Mixer, in July 2020. A spokesperson for Facebook-parent Meta confirmed the news to CNN Business.
웹3 게임 사용자의 40%가 봇으로 추정
AI요약
앨리스
2022.09.01
decentralized applications (DApps) have raised $59 billion in funding since February 2021. There's always been a healthy amount of distrust in the actual number of active users on DApps. Some DApps claim to have more active users than industry leaders like OpenSea, Uniswap and Axie Infinity.
텐센트·소니, '엘든 링' 제작사 프롬소프트웨어 지분 30% 인수
AI요약
버트
2022.09.01
Tencent Holdings and Sony have teamed up to acquire a nearly one-third stake in FromSoftware. The deal means a Tencent subsidiary owns 16.25% of FromSoftware’s shares. Sony Interactive Entertainment owns 14.09%. The rest is owned by FromSoftware parent Kadokawa Corporation.
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