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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
스냅, 직원 20% 해고 예정...긴축경영 돌입
AI요약
버트
2022.08.31
Snap is reportedly laying off around 20 percent of its staff. The company has more than 6,400 employees. Snap has seen its stock price fall by 80 percent since January. The social media company has said it would look to cut costs while bringing in fewer new hires.
NHS, 지속적인 사이버 공격 피해로 의료 서비스 차질
AI요약
버트
2022.08.31
Ransomware attack on software and services provider Advanced was first spotted on 4 August. Hackers took offline seven of Advanced's health systems, including patient check-ins and medical notes. One GP says patient care is being badly affected as staff enter fourth week of taking care notes with pen and paper.
소니뮤직, 저작권 침해 문제로 'Triller' 고소
AI요약
버트
2022.08.31
Sony Music Entertainment filed a lawsuit against Triller. The video-sharing app allegedly stopped paying licensing fees in March 2022. Triller continued to allow Sony Music songs to be shared on the app even after the music company terminated their deal. Sony Music is seeking millions of dollars in damages.
8BitDo(8비트도), 무선 게이밍 컨트롤러 공개
AI요약
버트
2022.08.31
8BitDo has revealed three versions of its Ultimate Controller. There are Bluetooth, 2.4GHz and wired variants, all of which are available to pre-order now. The Bluetooth version works with Nintendo Switch, Windows, Android and Raspberry Pi. The wired version is compatible with Switch, Android, iOS, Windows and the Raspberry Pi, too.
트위터, 선별된 사람에게만 트윗 게시하는 'Circle' 기능 출시
AI요약
버트
2022.08.31
Twitter is rolling out its Circle feature globally. Circle lets you post a tweet to a select set of people. Users can add up to 150 people to their Circle. There's no limit to who you can include in a Circle, so you can go ahead and add Harry Styles, if you want.
"주행 중 느닷없이 급제동"... 테슬라 미국서 집단소송 당해
AI요약
버트
2022.08.31
Lawsuit alleges Tesla sold defective vehicles. Lawsuit seeks $5 million in damages on behalf of plaintiff, Jose Alvarez Toledo of San Francisco. The suit alleges that a defect with Tesla’s Autopilot system can cause the vehicle to brake suddenly. This is one of several lawsuits filed against Tesla this summer.
로지텍·텐센트 합작 휴대용 클라우드 게임기 모델 유출
AI요약
버트
2022.08.31
Logitech announced a handheld gaming device with Tencent earlier this month. The device will support cloud gaming services like NVIDIA's GeForce Now and Xbox Cloud Gaming. Leaker Evan Blass has now revealed an image of the device, which is likely to be called the G Gaming Handheld. It looks just like many other gaming handhelds, with left and right joysticks, a direction pad and ABXY buttons.
싱가포르 경력 개발 플랫폼 'Glints', 5천만달러 투자 유치
AI요약
버트
2022.08.31
Glints has raised $50 million in an oversubscribed Series D round of funding. The Singapore-based startup says its annual revenue and gross profits grew 2.5x year-over-year. The new capital will be used to expand Glints’ talent supply base in the Philippines.
유비소프트, 기타 교육 서비스 'Rocksmith+' 출시
AI요약
버트
2022.08.31
Ubisoft's Rocksmith+ subscription service will launch on September 6th. The guitar learning platform will be available on PC exclusively through the Ubisoft Store. There will be 5,000 songs available at lunch, including tunes from Alicia Keys, The Clash and Santana. The company has pledged to add ‘millions’ of more tracks in the future.
프랑스, AI로 숨겨진 수영장 감별… 고급주택세 부과한다
AI요약
앨리스
2022.08.31
French tax office identifies 20,356 swimming pools that had been undeclared. Software developed by Capgemini uses Google cloud processing to identify pools. Program began in October and will be rolled out nationwide soon. It will lead to other architectural features such as annexes or verandas being taxed.
솔라나 자동화 네트워크 클락웍스(Clockwork) 400만달러 투자 유치
AI요약
앨리스
2022.08.31
Clockwork, a decentralized automation network for Solana, closed a $4 million seed round co-led by Multicoin Capital and Asymmetric. The Clockwork network enables developers to schedule recurring tasks and automate on-chain workflows on Solana.
바이낸스 CEO 'free-to-own' 게임파이 모델 공개 비판
AI요약
앨리스
2022.08.31
Changpeng “CZ” Zhao, CEO of Binance, criticized the creation of a novel “free-to-own” business model in the GameFi space on Tuesday, writing: “If everything will be free in the world, why do we have to work so hard...” The Binance CEO then explained that nothing is absolutely free, pointing to how the exchange can offer zero trading fees for Bitcoin (BTC) and Ether (ETH) pairs because of the adequate revenue generated from other trading pairs. He added that new projects that allow players to sign up for free can be high risk for early adopters.
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