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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
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김한수 기자
2026.04.13
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“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
구글, 트럼프 소셜 미디어 미승인..."컨텐츠 관리기준 위반"
AI요약
버트
2022.08.31
Google has not approved former President Donald Trump's Truth Social platform for the Google Play Store. The tech giant owned by Alphabet said it is concerned about content moderation concerns. Trump announced last October that he would launch the app, which launched in February. The delay was first reported by Axios.
플레이스테이션 모바일 사업부, 새비지 게임 스튜디오 인수
AI요약
버트
2022.08.30
Sony has acquired mobile games developer Savage Game Studios. The studio will be part of a new PlayStation Studios Mobile Division. Sony's last major effort in the mobile space was shut down in 2015. The move is consistent with recent efforts to reach PC gamers with its AAA intellectual properties.
인공지능 기술로 밝혀낸 프랑스의 미신고 수영장
AI요약
버트
2022.08.30
French tax authorities have found 20,000 hidden swimming pools in nine regions. They have amassed some €10m ($9.9m; £8.5m) in revenue from the discovery of the pools. Software developed by Google and Capgemini spotted the pools on aerial images.
스냅챗, 듀얼 카메라 기능 출시
AI요약
버트
2022.08.30
Snapchat is adding a new feature to its main camera that lets users take photos and videos at the same time. The dual camera feature was initially announced back in April as part of Snapchat’s director mode. The feature is available on iOS starting today, with Android following in the coming months.
25년간 넷플릭스 로고 변천사
AI요약
버트
2022.08.30
Netflix turned 25 on Monday. Its first logo was a far cry from its current red-on-black design. In 2000, Netflix changed its logo, which lasted less than a year. In 2016, it introduced its "N" letter emblem, which is used on its service to indicate whether a show or movie is a Netflix original.
웨이모, 피닉스 시내서 무인 로보택시 서비스 개시
AI요약
버트
2022.08.30
Waymo is opening up its driverless robotaxi service in downtown Phoenix to vetted local residents. Trusted testers are eligible to hail a driverless ride in a Jaguar I-Pace EV. Waymo has branded these trips as “rider only” trips to denote that a human safety operator is not in the vehicle.
NASA, '아르테미스 1호' 엔진 문제로 발사 연기...내달 2일 재시도
AI요약
버트
2022.08.30
NASA has scrubbed its Artemis 1 Moon mission due to engine issues. The launch was scheduled to take place at 8:33am ET, 40 minutes before the scheduled time. The agency has yet to set a new launch date, but the current window is open until September 6th.
마이크로소프트, ARM기반 'Azure VM' 출시
AI요약
버트
2022.08.30
Microsoft launches the first Azure VMs powered by Ampere chips. The processors are designed to efficiently run cloud-native workloads. The VMs are available in 10 regions today and can be included in Kubernetes clusters. The launch is a notable win for Amperes, which came out of stealth in 2018.
美 캘리포니아에서 가장 많이 팔린 전기차는 테슬라 모델Y·모델3
AI요약
앨리스
2022.08.30
California is well known as the leader of electric vehicle (EV) sales in the United States, and an early EV policy and sales leader globally. Nowadays, California sales data show that electric vehicles even top the overall automobile sales charts. The latest detailed vehicle sales breakdown out of California shows top Tesla models taking the #1 and #2 positions in overall auto sales.
LG화학-혼다, 미국에 44억달러 규모 전기차 배터리 공장 건립
AI요약
앨리스
2022.08.30
Honda and LG Chem will build a $4.4 billion electric vehicle battery factory in the US, the latest move to shore up the country’s domestic production to comply with new tax credit rules. Honda and LG Chem will form a joint venture to produce batteries in the US for the automaker’s upcoming lineup of EVs. The two companies aim to begin construction in early 2023 to enable the start of mass production of lithium-ion battery cells by the end of 2025.
JP모건 "암호화폐 대부분은 여전히 정크”
AI요약
앨리스
2022.08.30
Chief Executive Officer of JPMorgan’s blockchain unit. “Most of crypto is still junk,” he said at the Monetary Authority of Singapore’s Green Shoots seminar on Monday. “The use cases [of most cryptocurrencies] haven’t arisen fully and the regulation has not caught up.” The financial industry has been slow in catching up with tokenized deposits because regulation has not caught up and there are not many use cases, Farooq claimed, adding most of the capital in the Web3 ecosystem is for speculative activities.
이란, 서방 경제제재 속 수입 결제에 암호화폐 사용 허용
AI요약
앨리스
2022.08.30
Iran is allowing businesses to transact in crypto for imports, including cars. The change comes under an agreement between the Ministry of Industry and the Central Bank of Iran. Using crypto rather than fiat currencies is one means to circumvent trade embargoes and sanctions. The first import order using crypto took place earlier this month, totaling $10 million.
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