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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
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AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
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2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
포드, 2023년형 머스탱 마하-E 예약 개시
AI요약
버트
2022.08.29
Ford is opening up orders for the 2023 Mustang Mach-E for the first time since 2022 models sold out. The new model will have a range of 290 miles on all-wheel drive models and Ford's Co-Pilot360 driver assist tech. Prices are going up by between $2,600 and $8,000 compared to the 2022 models.
소셜 미디어를 위해 직장을 그만두는 젊은이들
AI요약
버트
2022.08.29
Ofcom report found young people in Wales spend more time on TikTok than any other part of the UK. 79% of 15-24-year-olds who are online have a TikTok account. Lewis Leigh, 20, has 1.7m followers and has an agent to represent him. Catherine Keenan, 31, from Newport, makes TikToks with her partner Shaun and their two children. Dean Morris, 27, has just under 700,000 followers, but now has over 1m followers.
트위터와 메타, 친미·반러 콘텐츠 계정 삭제
AI요약
버트
2022.08.29
Twitter and Meta have removed an online propaganda campaign aimed at promoting US interests abroad. This is the first major covert pro-US propaganda operation taken down by the tech giants, say researchers. It is not clear who is behind the propaganda operation, but Twitter has identified the US and UK as the "presumptive countries of origin" The campaign was targeting audiences in the Middle East and Central Asia.
구글 웨이즈, 다음 달부터 카풀 서비스 중단
AI요약
버트
2022.08.29
Google-owned Waze is shutting down its Waze Carpool service starting next month. The service was designed to connect drivers and commuters to save money and fuel. Waze says the company wants to focus on helping cities address mobility problems. The company says shifting commuting patterns as a result of the COVID-19 pandemic have led to more people working from home.
모더나, 화이자에 코로나 백신 특허침해 소송 제기
AI요약
버트
2022.08.29
Moderna is suing Pfizer and its German partner BioNTech for patent infringement. The lawsuit is seeking unspecified financial damages. Pfizer said it was "surprised" by the action and would "vigorously defend" itself. Moderna was an early developer of the mRNA technology used commercially for the first time.
파나소닉, 차기 전기차 배터리 공장으로 오클라호마 고려
AI요약
버트
2022.08.29
Panasonic is reportedly planning to build a $4 billion battery plant in Oklahoma. The plant is expected to supply Tesla with a range-boosting battery. The move is part of a movement to bring auto manufacturing onshore. Automotive manufacturers and suppliers have announced more than $38 billion in investment through 2026.
벤츠, 미국에서 첫 전기 SUV 생산 개시
AI요약
버트
2022.08.29
Mercedes-Benz has launched production of its all-electric EQS SUV at its Alabama plant. The company has yet to disclose the price of the car, which will determine whether the SUV is eligible for a 2023 EV tax credit or not. Mercedes has already secured its battery materials by partnering with the Canadian government.
아마존이 전기차 산업에서 리비안보다 우위인 이유
AI요약
앨리스
2022.08.29
Rivian Automotive has been making a name for itself with a unique spin, focusing on upscale electric trucks and SUVs with an emphasis on outdoor adventure, including $700 million from Amazon in 2019 and $500 million from Ford a few months later. The company is working to scale up production and is planning to ship its SUV, built off of the same platform, later this year.
애플, AR 헤드셋 출시 앞두고 '리얼리티 원' '리얼리티 프로' 상표 출원
AI요약
앨리스
2022.08.29
Apple has begun the trademark application process for a variety of ‘reality’ names, as it prepares to introduce its first augmented reality headset device. Bloomberg reports that companies linked to Apple have applied for names including ‘Reality One’, ‘Reality Pro’ and ‘Reality Processor’.
파월 한마디에 비트코인 다시 2만달러 밑으로 추락
AI요약
앨리스
2022.08.29
Data from Cointelegraph Markets Pro and TradingView showed BTC/USD criss-crossing $20,000 with hours until the weekly candle completed. The pair had been unable to make up for lost ground over the weekend, and just days from the end of the month, even $20,000 appeared vulnerable as support. At the time of writing, Bitcoin traded near $19,900 — below June’s closing price.
구글, 가짜뉴스에 대한 사용자 교육 광고 게재 계획
AI요약
버트
2022.08.26
Google Jigsaw, which tackles online security, will run ads on YouTube, TikTok, Twitter and Facebook. The ads will be shown in Slovakia, the Czech Republic and Poland to combat fake news about Ukrainian refugees. Researchers found the videos improved people's ability to recognise manipulative content. The research was founded on a developing area of study called "prebunking"
T-모바일, 내년부터 스타링크에 무료로 연결 가능해진다
AI요약
버트
2022.08.26
T-Mobile and SpaceX announce plans to launch a satellite service next year. The satellite will be able to connect directly to T-mobile's phones over existing cellular bands. The service will be available to customers in the U.S. and other countries using compatible spectrum.
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