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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
트위터, 팟캐스트 기능 추가한다
AI요약
버트
2022.08.26
Twitter is testing a test version of its Spaces app that includes podcasts. The app will let you listen to full shows through curated playlists based on your interests. The test will roll out to a random group of users across the world today. The final version of the feature will be influenced by how people respond to the test.
독일서 세계 첫 수소 동력 열차 운행 시작
AI요약
버트
2022.08.26
Coradia iLint trains built by Alstom are running on a line in Lower Saxony, Germany. The only emissions are steam and condensed water, and the train operates with a low level of noise. Alstm has agreements for the trains in other locales, including for 27 trains in the Frankfurt metropolitan area.
페이팔, 자선기부 간평송금으로 가능한 'Grant Payments'출시
AI요약
버트
2022.08.26
PayPal has launched Grant Payments, a new system that lets charities and grantmakers move donations electronically. The system will work much as PayPal’s standard electronic payments do today. PayPal says it has entered into a commercial arrangement with grantmakers to enable them to provide this new solution to their charitable communities.
머신러닝 번역 스타트업 XL8, 프리A 브릿지 투자 유치
AI요약
앨리스
2022.08.26
XL8 is a machine translation startup based in Silicon Valley. It has raised $3.9m in pre-series A funding from Korean venture capital firm Atinum Investment. XL8 says it's the first machine translation company to tackle the nuances of media content.
나토, 미사일 기술 유출 조사 착수
AI요약
버트
2022.08.26
Data includes blueprints of weapons being used by Nato allies in the Ukraine conflict. MBDA Missile Systems admitted its data was among the stash but claimed none of the classified files belong to the firm. The pan-European company said its information was hacked from a compromised external hard drive. Nato says it is assessing claims but has no indication any network has been compromised.
캘리포니아, 2035년부터 내연기관 신차 판매금지
AI요약
버트
2022.08.26
California approves stringent rules that would ban the sale of new gasoline cars by 2035. The measure is a historic one in the US, and would be one of the first such bans worldwide. It has major implications for the US car market, given how large California's economy is. Several states are expected to implement similar rules, including New York and Washington.
덕덕고, 전체 사용자 대상 '추적 방지 이메일 서비스' 제공
AI요약
앨리스
2022.08.26
DuckDuckGo's tracker-removing email service is now open to anyone who uses its mobile app, browser extension, or Mac browser. The service provides you a duck.com email address, one intended to be given out for the kind of "Subscribe to our newsletter for 20 percent off" emails you know exist only to harvest data and target you for ads. Email sent to your duck address forwards to your chosen primary email—but with trackers removed.
마크 저커버그 "올 10월 경 신형 VR 헤드셋 선보일 것"
AI요약
앨리스
2022.08.26
Zuckerberg discussed the new headset during an episode of the Joe Rogan Experience podcast. The device is likely the company’s “Project Cambria” VR headset, which will cost at least $800. Meta recently raised the price of its flagship Quest 2 VR headset because of rising shipping and production costs.
올해도 물 건너가나… SEC, 반에크 비트코인ETF 승인 또 연기
AI요약
앨리스
2022.08.26
The Securities and Exchange Commission (SEC) delayed a decision on a bitcoin exchange-traded fund (ETF) application from VanEck. VanEck’s last attempt to score approval for a spot bitcoin ETF was denied in November.
유럽 신차 판매 11%는 전기차, 플러그인은 19%
AI요약
앨리스
2022.08.26
The overall European car market is still in the red, and the European passenger plugin vehicle market has also started to get affected. At the same time, BEVs managed to grow last month, by 19%. That’s down on the yearly average growth rate (+30%), but it’s a whole lot better than everything around it. We are seeing two-digit drops across the board. Last month’s plugin vehicle share of the overall European auto market was 19% (11% full electrics/BEVs), keeping the 2022 plugin vehicle (PEV) share at 20% (12% for BEVs alone).
세가, '소닉 프론티어' 트레일러 공개...11월 8일 발매
AI요약
버트
2022.08.25
Sonic Frontiers is available to preorder on Amazon. The 3D Sonic game is slated to release on November 8. It features numerous open-world areas and more traditional levels. Preorder from any retailer and you'll receive the Adventurer's Treasure Box. A couple of retailer-exclusive preorder bonuses are also available.
애플, iOS 16 및 iPadOS 16 다섯번째 베타 공개
AI요약
버트
2022.08.25
Apple seeded the fifth betas of iOS 16 and iPadOS 16 to public beta testers today. The betas will be available to the general public over the air. iOS 16 brings an overhauled Lock Screen with customizable wallpapers, time, and widgets.
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