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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
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AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
스냅, 개인정보보호법 위반 소송 3500만달러에 합의
AI요약
버트
2022.08.25
Snap Inc. has reached a $35 million settlement in an Illinois class action lawsuit. The settlement is due to Illinois' Biometric Information Privacy Act. The law requires companies to ask for consent before collecting biometric data from users. Illinois residents who used Snapchat's AR features may be eligible for a cut of the settlement.
엔비디아 올 2분기 매출 9조원 그쳐...시간외서 4% 급락
AI요약
버트
2022.08.25
Nvidia missed on revenue and earnings per share for Q2. The company also fell short on Q3 forecasts. Shares of the company were down more than 2% following the announcement. The slowdown in PC and gaming sales is hurting the company. But the company's data center business grew 61% in the quarter.
아마존, 원격의료 서비스 중단
AI요약
버트
2022.08.25
Amazon Care will be discontinued by the end of the year. The company told employees of the decision during a meeting on Wednesday. It's expected "dozens" of employees will lose their jobs as a result. Amazon CEO Adam Jassy highlighted Amazon Care in his 2021 letter to shareholders.
셸비 아메리칸, GT500 '코드레드' 버전 출시
AI요약
버트
2022.08.25
Shelby American will make 10 units per model year of 2020, 2021, and 2022 GT500s. Upgrade package starts at $209,995 and that doesn't include the car itself. Code Red cars get Ford Performance sway bars, wider bodies, performance half shafts, and retuned MagneRide.
나이키, NFT 판매 최고 수익 브랜드로 부상
AI요약
앨리스
2022.08.25
The number of secondary market transactions of Nike NFTs reached 67,500 while the secondary transaction volume topped US$1.29 billion, ranking first among all the 12 listed NFT-issued brands. Other sports and fashion companies occupy the top five of this NFT revenue list, followed by Dolce & Gabbana, Tiffany and Gucci, with revenues of US$25 million, US$12 million and US$11 million, respectively. Adidas came in fifth with US$10 million in total revenue, but was second with more than 51,000 transactions.
중국 정부, 메타버스 혁신 및 개발 2개년 계획 발표
AI요약
앨리스
2022.08.25
Beijing announces two-year Metaverse innovation and development plan for 2022-2024. Action plan would require districts to adhere to Web3 innovation plan. Beijing has shown interest in Metaverse concept since early 2021. Shanghai also included Metaverse in five-year development plan.
테슬라 주식 25일부터 3대 1 비율로 액면분할
AI요약
앨리스
2022.08.25
Tesla shares will begin trading on a split-adjusted basis on Thursday. Shareholders voted to approve the 3-for-1 Tesla stock split at the company’s annual meeting in early August. When Tesla first proposed the new stock split, it said the move was primarily intended to help the company “offer every employee the option of receiving equity,” and give employees flexibility in managing the stock they earned.
애플, 신제품 행사 초대장 발송… 아이폰14 발표는 9월 7일
AI요약
앨리스
2022.08.25
Apple just announced it will hold a press event on Sept. 7 at 1 p.m. ET where it’s expected to announce new iPhones. The launch event will be streamed on Apple’s website. Apple has held virtual pre-recorded launch events since the start of the Covid pandemic in 2020. Apple is also inviting people to watch the launch at its campus in Cupertino, California.
삼성, SSD '990 PRO' 공개
AI요약
버트
2022.08.25
Samsung's 990 PRO is its latest NVMe PCIe 4.0 drive. It's aimed at gamers, 3D-renderers, and 4K/8K video editors. Samsung touts sequential read and write speeds of 7,450 megabytes per second (MB/s) and 6,900 MB/s.
멀티버서스, 출시 한 달 만에 플레이어 2천만명 돌파
AI요약
버트
2022.08.24
MultiVersus, the free-to-play platform fighter, has surpassed over 20 million players. The milestone follows the kickoff of Season 1, which began August 15 with a new Battle Pass. The game features a team-based 2-versus-2 format combined with an all-star cast of iconic characters.
고담 나이트, 예정보다 4일 일찍 출시한다
AI요약
버트
2022.08.24
WB Games Montreal has moved the release date for Gotham Knights up by four days. The game will now launch on October 21 for PC, PlayStation 5, and Xbox Series X|S. It's set after Batman's death and features four characters instead of just one. The PlayStation 4 and Xbox One versions were scrapped earlier this year.
미니, '포켓몬 피카츄' 컨셉의 전기차 공개
AI요약
버트
2022.08.24
The special model was revealed at Gamescom on Tuesday. The hatchback has a neon, futuristic look to it all that’s very reminiscent of an LED gaming setup. The official motto of the collaboration is, “Play on. Never stop playing.”
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