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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
비트코인 ATM 기기에서도 해킹주의보
AI요약
앨리스
2022.08.22
A hacker stole funds from clients making deposits at General Bytes Bitcoin ATM machines. The attacker was able to modify the crypto settings of two-way machines, the company said.
웹3도 해킹? 탈중앙화 인터넷은 더 안전한가?
AI요약
앨리스
2022.08.22
Web3 is a decentralized internet using public blockchains. Hackers target the vulnerabilities within the project's smart contracts. Bug bounties attract whitehat hackers, who try to identify vulnerabilities. Fail-safe mechanisms with watered-down access to employees are required to avoid internal attacks.
리비안, 전기트럭 보급형 라인 취소에 예약 구매자들 '분통'
AI요약
앨리스
2022.08.19
Rivian has canceled the entry-level version of its R1T electric truck. The company has also "discontinued" the less expensive R1S electric SUV. Rivian says the decision will let it "streamline" its supply chain. Customers can upgrade to the more expensive trim or cancel their orders.
애플 카드, JD파워 소비자 만족도 1위 등극
AI요약
앨리스
2022.08.19
J.D. Power is out with its yearly study on US credit card satisfaction today and Apple has come out on top for the second year in a row. “Apple Card and issuer Goldman Sachs again topped the charts in the Midsize Credit Card Issuer segment of the annual J.D. Power U.S. Credit Card Satisfaction Study for the second year in a row.1 Apple Card and issuer Goldman Sachs also ranked highest across all of the surveyed categories in the Midsize Credit Card Issuer segment for the second straight year, including interaction, credit card terms, communication, benefits and services, rewards, and key moments.”
TSMC, 아이폰15용 A17에 앞서 M2 프로용 3나노 칩셋 생산 개시
AI요약
버트
2022.08.19
Apple will be the first to use TSMC’s new 3nm chips for its M2 Pro processor, expected to be available with new Macs later this year. Previous reports suggested the manufacturer would delay production of this technology, but it has now reiterated that the 3nm expansion will maintain the original plan.
스냅, 비행 카메라 드론 개발 중단
AI요약
앨리스
2022.08.19
Snap is pausing development of its $230 flying camera drone, a person familiar with the matter says. The Pixy was introduced as a new way for Snapchat users to capture photos from unique angles. Snap's shares have lost almost three-quarters of their value this year as the company struggles with slowing demand for its ad platform.
호주 주유소에서 암호화폐로 주유 및 생필품 결제 가능
AI요약
앨리스
2022.08.19
Australian consumers can use cryptocurrency to pay for gasoline and other goods — including Krispy Kreme donuts — at 175 OTR service stations through a partnership with Crypto.com and payment terminal provider DataMesh Group Pty Ltd.
테더, USDT 월간보고서 발행
AI요약
앨리스
2022.08.19
Tether is the largest stablecoin by market capitalization. The company has announced a significant update to its assurance and attestation processes. Tether will work with BDO Italia, the Italian member firm of BDO global organization. The decision to work with the BDO organization represents its promise to deliver considerable transparency.
이미 시작된 로봇과의 공생
AI요약
앨리스
2022.08.18
p and equipped with sensors and a speaker. But experts say they are not being used correctly and need human help.
네이버Z, 덴마크 모션캡쳐 스타트업 투자
AI요약
앨리스
2022.08.18
tartup that makes motion capture tools affordable for indie creators. The company has raised $3 million in a new funding round.
구글, 호주 웹링크 관련 소송에서 승소
AI요약
버트
2022.08.18
Australia's High Court rules Google wasn't the publisher of a 2004 story that allegedly tarnished state lawyer George Defteros. The story was about a Melbourne lawyer who represented people implicated in the Melbourne gangland killings. Google pulled the link in December 2014, but tried to overturn the ruling. The company lost its first appeal, and in 2020 a Victorian supreme court ordered that Deftero receive $40,000 in damages.
아마존 올버니 창고 노동자들, 노조 결성 신청서 제출
AI요약
버트
2022.08.18
Amazon warehouse workers in Albany, New York have filed a petition for a union election. The National Labor Relations Board will verify if the petition has enough employee signatures to hold an election. Amazon has fiercely opposed unionization in the past. The NLRB accused the company of illegal union-busting in the case of a Staten Island warehouse.
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