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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
틱톡, 미국 중간선거 앞두고 허위정보·유료 정치 콘텐츠 단속
AI요약
버트
2022.08.18
TikTok has partnered with fact-checking organizations to help flagging inaccurate information. The popular social media platform will also ban paid political content posted by influencers. The push comes after misinformation flooded social media during the 2020 presidential election and helped fuel the riot at the U.S. Capitol.
중국 빅테크, 정부에 '알고리즘 데이터' 공유
AI요약
버트
2022.08.18
Chinese regulators publish list of algorithms used by internet giants. Algorithms are critical for driving the growth of online platforms like TikTok and Taobao. They decide what people see and what they like and dislike - and can be used to influence content. China has been tightening its grip on the tech sector for two years.
애플, 베트남에서 애플워치와 맥북 생산 논의 중
AI요약
앨리스
2022.08.18
Apple is reportedly in talks to produce Apple Watches, HomePods and MacBooks in Vietnam. The company has dealt with supply chain disruptions because of Covid-lockdowns in China, so it has been looking to expand production elsewhere. Vietnam already produces some of Apple’s AirPods and the company reportedly began to move iPad production to the country in June.
솔라나 지갑 '팬텀', '스팸 NFT' 소각 기능 도입
AI요약
앨리스
2022.08.18
Today, NFT burning is launching on Phantom across all devices! ? Safely remove spam and clean up your Collectibles tab, all from right inside the wallet. As an added bonus, when you burn those unwanted NFTs, you even make some SOL in the process.
이더리움 재단 "더 머지 업그레이드 후에도 가스비는 줄지 않을 것"
AI요약
앨리스
2022.08.18
According to a new clarification by the Ethereum Foundation on Wednesday, the network's upcoming proof-of-stake transitory upgrade — dubbed the "Merge," — will not reduce gas fees. Regarding this, the Ethereum Foundation wrote:
상하이자동차 자회사 로보택시, 1억 4800만 달러 투자 유치
AI요약
앨리스
2022.08.18
SAIC Mobility raised $148 million to launch a robotaxi service in China. The company will operate the service in partnership with Momenta. SAIC and Momenta have said they aim to deploy 200 robotaxis across China by 2022. The funding brings SAIC's valuation to more than $1 billion.
메타, 가상 현실 소셜 플랫폼 '호라이즌 월드' 프랑스·스페인 출시
AI요약
버트
2022.08.17
Meta is launching its social platform for virtual reality, Horizon Worlds, in France and Spain today. The social platform is already available in the U.S., Canada and the UK. Mark Zuckerberg announced the launch with an unappealing photo and noted that it plans to expand the platform to more countries.
애플, 채용 둔화 속 채용담당자 대거 해고
AI요약
버트
2022.08.17
Apple reportedly laid off roughly 100 contract recruiters. The layoffs covered locations from Texas to Singapore. The move isn't surprising when Apple had a mixed quarter this spring. CEO Tim Cook said Apple would continue to hire people but would be "more deliberate" given difficult conditions.
젊은 세대, 65세 이상 보다 TV 시청 시간 현저히 짧다
AI요약
버트
2022.08.17
16 to 24-year-olds spend just 53 minutes watching TV each day, report says. Those aged 65 and over spend just under six hours on average watching TV daily. Ofcom says gap is due to use of streaming services and short-form video. One in five UK homes have access to all three of the biggest streaming services.
구글 AI 도우미 로봇 알고리즘 PaLM-SayCan 공개
AI요약
앨리스
2022.08.17
In “Do As I Can, Not As I Say: Grounding Language in Robotic Affordances”, we present a novel approach, developed in partnership with Everyday Robots, that leverages advanced language model knowledge to enable a physical agent, such as a robot, to follow high-level textual instructions for physically-grounded tasks, while grounding the language model in tasks that are feasible within a specific real-world context. We evaluate our method, which we call PaLM-SayCan, by placing robots in a real kitchen setting and giving them tasks expressed in natural language.
이어폰과 보청기의 경계가 흐려지고 있다
AI요약
앨리스
2022.08.17
Hearing aids will soon be available over the counter without a prescription. The FDA announced a new final rule Tuesday that could be in stores by mid-October. The new rule could also give headphone companies an easier way to sell headphone-like devices that function as hearing aids. The line between headphone and hearing aid has been blurring for years.
안드로이드→아이폰 기변 이유는 '보안'과 '프라이버시'
AI요약
앨리스
2022.08.17
A survey shows that 49% of Android users are considering switching to Apple’s iPhone due to “perceived superiority” in security and privacy. In addition, consumers reported feeling more secure using the iPhone 13 Pro Max instead of Samsung’s Galaxy S22 Ultra.
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