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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
폴스타, 2026년 O2 컨셉 컨버터블카 양산 계획
AI요약
앨리스
2022.08.17
It didn't take long for Polestar to translate the O2 Concept to a production model. The company has confirmed that it will sell the electric convertible as the Polestar 6 sometime in 2026. Most details are still under wraps, but the 6 will share the same 884HP dual-motor powertrain and 800V architecture as the Polestar 5 sedan. The firm is targeting a 0-62MPH time of 3.2 seconds and a 155MPH top speed.
"애플, 온라인지도 등 더 많은 앱으로 광고 확대"
AI요약
앨리스
2022.08.16
pple may expand advertising to more apps, the report says. The company generates $4 billion a year in ad revenue. Apple already shows ads in Apple News, Stocks, Podcasts, Books, and Apple Maps. Apple wants to grow its ad revenue into the "double digits," the report says, citing analysts.
미 1위 배달업 도어대시, 메타와 협업 테스트
AI요약
앨리스
2022.08.16
DoorDash is testing a service that lets drivers deliver Facebook Marketplace items. The service is currently being tested in several U.S. cities. Facebook's parent company, Meta, is also testing the service. The partnership could help Facebook reach younger users. It would also help DoorDash compete with Uber Eats.
ISS 떠나는 러시아, 새로운 우주정거장 모델 공개
AI요약
버트
2022.08.16
Russia has shared a model of its future space station, nicknamed ROSS. The orbital facility would launch in two phases, beginning with four modules and expanding to six. The design would accommodate four people in rotating tours and would reportedly provide better surveillance of Earth than Russia is getting from the ISS today. The first phase of the station would start sometime between 2025 and 2030. The second would arrive between 2030 and 2035.
중국 인민은행, MLF 금리 0.1%p 인하
AI요약
버트
2022.08.16
China's central bank unexpectedly cut a key interest rate for the second time this year. The People's Bank of China said it was lowering the rate on 400 billion yuan of one-year lending facility loans. Analysts believe Chinese authorities are keen to support the sluggish economy.
유튜브, 스트리밍 서비스 '채널 스토어' 론칭 예정
AI요약
버트
2022.08.16
YouTube is reportedly building a system that would allow users to subscribe to streaming services through the YouTube app. The Wall Street Journal reports that the company could launch the so-called “channel store” as early as this fall. A channel store makes perfect sense for YouTube, and it’s been a long time in the work
틱톡, 인공지능 이미지 생성기 출시
AI요약
버트
2022.08.16
TikTok has rolled out a new in-app text-to-image AI generator. The effect is called ‘AI greenscreen’ and can be accessed via the short-form video app’s camera screen. It lets users type in a prompt and receive an image that can be used as the background in their videos.
디즈니·마블, 9월9일 게임 쇼케이스 개최
AI요약
버트
2022.08.16
The first Disney and Marvel Games Showcase will take place on September 9th. It will feature several Disney, Marvel, Lucasfilm and 20th Century projects. The panel will include new game announcements and updates on upcoming titles. The showcase will be streamed live on D23, Disney andMarvel's YouTube, Twitter and Facebook accounts.
테슬라, 전기차 누적 판매량 300만대 돌파
AI요약
앨리스
2022.08.16
Tesla has made over three million cars, CEO Elon Musk tweeted on Sunday. Of that total, Tesla’s Shanghai factory has made one million cars, according to the tweet. “Congrats Giga Shanghai on making millionth car! Total Teslas made now over 3M,” Musk tweeted.
애플 "재택근무 줄인다" 9월부터 주3일 이상 출근 지시
AI요약
앨리스
2022.08.16
Apple employees will be asked to go into their offices on Tuesday and Thursday. Apple's culture has always heavily emphasized in-person meetings and demos. Apple had planned to move to a system in which employees would work from the office three days a week earlier this year before it delayed the move in May.
갤럭시디지털, 계약 위반 이유로 비트고(BitGo) 인수 중단
AI요약
앨리스
2022.08.16
Galaxy Digital has terminated its acquisition of digital asset custodian BitGo. The investment firm cited a breach of contract as the reason for the termination. Galaxy still plans to go public on Nasdaq in the U.S. as part of its reorganization plans to become a Delaware-based company.
구글, '아이폰-안드로이드' 문자메시지 호환 촉구
AI요약
앨리스
2022.08.14
Google is urging Apple to adopt Rich Communications Services (RCS) to make texting between Android and iPhones easier. Google says RCS doesn't work between Apple's proprietary iMessage and Google's Messages app. RCS supercharges regular text messages, allowing for features like reading receipts, text effects, and other benefits. But because the platforms aren't compatible, messages between iPhones and Androids revert to regular, outdated text messages.
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