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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
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2026.04.10
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2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
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2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
메타 AI챗봇, '음모론' 반복..."개발중이라"
AI요약
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2022.08.09
Meta Platforms Inc.'s new chatbot claims Donald Trump won the 2020 US presidential election. Users can report offensive responses to the AI chatbot, which is still in development. In other conversations, the chatbot said it approved of Joe Biden and Beto O'Rourke.
"애플 아이폰14 예상보다 일찍 출시될 수 있어"
AI요약
앨리스
2022.08.08
Bloomberg's Mark Gurman today revealed in his PowerOn newsletter that Apple is gearing up for the September iPhone 14 launch event. It will not be a live event apparently and Apple has already started recording it. It will be broadcasted in the first half of the next month.
메타, AI 챗봇 'BlenderBot 3' 출시
AI요약
버트
2022.08.08
Meta's BlenderBot 3 is the latest version of its chatbot app. It's designed to be more adaptable to real-world environments. The app is available for public demo Friday. It uses a 175 billion-parameter language model. It also uses a user-weighting algorithm to detect unreliable responses.
스페이스X, 한국 최초의 달 탐사선 '다누리' 발사
AI요약
버트
2022.08.08
South Korea launched its first-ever lunar mission last night. The mission, named Danuri, is a play on the Korean words for "moon" and "enjoy" It will test South Korea's lunar spacecraft technology before a bid to land on the moon in 2030. Danuri launched atop a SpaceX Falcon 9 rocket from Cape Canaveral.
미 상원, '인플레 감축법' 처리 돌입... 기후대응에 479조원 투입
AI요약
버트
2022.08.08
Senate Democrats passed the Inflation Reduction Act of 2022 on Sunday in a 51-50 vote. The bill would authorize the single largest expenditure to combat climate change in the nation's history. The legislation calls for $370 billion in spending to reduce US greenhouse emissions by approximately 40 percent by the end of this decade. It would provide $7,500 in subsidies for electric SUVs, trucks and vans that cost less than $80,000 and cars under $55,000.
넷플릭스 온라인 게임 서비스, 소비자 반응은 '싸늘'
AI요약
앨리스
2022.08.08
Netflix plans to expand its video game catalog from 24 to 50 by year-end, marking a significant investment. Netflix’s mobile games have been downloaded 23.3 million globally, according to Apptopia. The app tracker estimates an average of 1.7 million people are engaging with the games daily, less than 1% of Netflix’s 221 million subscribers.
모건 스탠리, 암호화폐 사업 확장 대대적 구인 나서
AI요약
앨리스
2022.08.08
Morgan Stanley Wealth Management is looking to hire a product development manager for the firm’s Investment Solutions Product Development team, which is responsible for supporting more than $900 billion in assets under management.
삼성, 갤럭시 S22 시리즈에 'One UI 5'베타버전 투입
AI요약
앨리스
2022.08.08
Samsung has started to roll out its One UI 5 open beta to Galaxy S22 owners in the US, Germany, and South Korea. The update comes only a few weeks ahead of Android 13’s expected release, and just a few days before Samsung‘s Galaxy Unpacked event.
애플, 2년 안에 '스마트 디스플레이' 개발한다
AI요약
버트
2022.08.08
Apple could release at least four new smart home products in the next two years. The company is reportedly working on a kitchen device that combines an iPad with a speaker and a camera. The HomePod mini will reportedly be a refreshed version of the original model. The two other devices represent entirely new products for the company.
아마존, 룸바 메이커 '아이로봇' 17억 달러에 인수
AI요약
앨리스
2022.08.08
Amazon is buying Roomba maker iRobot IRBT for $1.7 billion, giving the online retailer another connected-home product that deepens its ties to consumers’ homes. Amazon agreed to pay $61 a share for iRobot in an all-cash deal. The price, which includes a small amount of debt, represents a 22% premium to iRobot’s closing price of $49.99 on Thursday.
체코 왕자 '윌리엄 루돌프 로브코비치', 고대 유물 복원을 위해 NFT 30만 달러 모금
AI요약
버트
2022.08.08
Czech prince William Rudolf Lobkowicz, 27, wants to share one of the world's greatest private collections of masterworks with the public. He is a prince in an ancient castle stashed with priceless art in Prague. A live broadcast happening around 1 a.m. will feature the story of his family on a CNBC primetime show in New York.
일론 머스크, 트위터 CEO ‘가짜계정’ 공개토론 제안
AI요약
앨리스
2022.08.08
Elon Musk on Saturday challenged Twitter Inc (TWTR.N) Chief Executive Officer Parag Agrawal to a public debate about the percentage of bots on the social media platform.
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