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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
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2026.04.10
인사이트42
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AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
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2026.04.13
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
90년대 인기 음악 앱 '윈앰프' 2022년 화려한 부활
AI요약
앨리스
2022.08.05
Winamp was a popular music-streaming app for Windows 95 PCs in the 1990s and early 2000s. AOL shut down the app in 2013, but Radionomy bought it and leaked an update in 2016. The app was released last week for the first time in four years. It's still an ancient app, not made for the age of high-resolution, high-density displays.
알리바바 2분기 실적 개선, 주가 5% 급등
AI요약
앨리스
2022.08.05
Alibaba reported fiscal first-quarter earnings on Thursday that beat expectations, sending shares higher. In the quarter, Alibaba faced a number of headwinds including a resurgence of Covid in China that led to major cities being locked down and a sluggish Chinese economy in the second quarter. Here’s how Alibaba did in its fiscal first quarter, versus Refinitiv consensus estimates. Revenue: 205.55 billion Chinese yuan ($30.68 billion) vs. 203.19 billion yuan expected, remaining flat year-on-year. Earnings per American depositary share (ADS): 11.73 yuan vs. 10.39 yuan expected, down 29% year-on-year. Net income: 22.73 billion yuan vs. 18.72 billion yuan expected.
美 메타, 인스타그램 NFT 대응 100개국으로 확대
AI요약
앨리스
2022.08.05
Meta has begun its nonfungible token (NFT) expansion across 100 countries in Africa, the Asia-Pacific, the Middle East and the Americas. The initial rollout targets the popular social media app Instagram. There are no fees associated with posting or sharing a digital collectible on Instagram.
페이스북, 라이브쇼핑 10월1일 종료
AI요약
버트
2022.08.04
Facebook is shutting down its live shopping feature on October 1. The social media network says it's shifting its focus to Reels, its short-form video product. You will no longer be able to host any new or scheduled live shopping events on Facebook. Facebook first debuted live shopping in 2018 and has tested ways to make the feature more seamless.
금융 분야 메타버스 시장, 향후 5년 내 60조원 규모 전망
AI요약
앨리스
2022.08.04
The metaverse market share in finance is expected to increase to USD 50.37 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 20.93%. The metaverse market in finance report offers information on several market vendors, including Bank of America Corp., BNP Paribas SA, IBK, KB Financial Group inc., Mogo inc., National Bank of Kuwait S.A.K.P, NH investment and Securities Co. Ltd., and Shinhan Financial Group Co. Ltd. among others. One of the key highlights of this report is the post COVID-19 impact analysis on the market, which will help companies evaluate their business approaches for the future.
뉴욕 금융당국, 로빈후드 암호화폐 사업부에 3천만달러 벌금 부과
AI요약
버트
2022.08.04
Robinhood has been fined $30 million by the New York State Department of Financial Services. The regulator says the company failed to comply with anti-money laundering and cybersecurity regulations. Robinhood also recently announced it's laying off 23 percent of its workforce due to inflation and the cryptocurrency crash.
파라마운트+, 로쿠 채널에 출시
AI요약
버트
2022.08.04
The Roku Channel is adding CBS Sports to its premium add-on service. Paramount+ will give users access to live sports, including NFL and NBA games. The streaming service reached 40 million subscribers in May, putting it in the same league as Hulu and HBO Max. There's no difference between signing up for Paramount+ via the Roku Channel or downloading the streamer's app.
우버, 영국에서 기차·버스 예약 서비스 테스트
AI요약
버트
2022.08.04
Uber is testing bus and train travel in the UK. The company has partnered with Berlin-based travel platform Omio. Omio has a business-to-business API that allows partners to access its ground transport network. Uber is paying Omio to license its technology.
스타벅스, Web3 기반 리워드 프로그램 공개
AI요약
버트
2022.08.04
Starbucks will unveil its web3 initiative at its Investor Day next month. The coffee giant will unveil coffee-themed NFTs, which will be available in stores and online. The company previously said the NFT's would be multichain or chain-agnostic.
GPT-3 기반 AI 철학자, 철학자 다니엘 데넷 모방 성공
AI요약
버트
2022.08.04
An AI trained with OpenAI’s GPT-3 model is pretty good at mimicking philosopher Daniel Dennett. The researchers used Dennett's words to process millions of his words on AI, human consciousness, and related philosophical topics. The point of the experiment wasn't to demonstrate that the AI is self-aware, only that it can mimic a real person to an increasingly sophisticated degree.
반도체 공급난으로 닌텐도 스위치 판매 감소
AI요약
앨리스
2022.08.04
Nintendo says chip shortage contributed to 23 percent decline in Switch sales. Sales of the standard Nintendo Switch were down 60 percent to 1.32 million units in the quarter. The Switch OLED, which only went on sale last October, made up some of the shortfall. The company still expects to sell 21 million consoles throughout the course of its year ending March 2023.
애플, 아이패드OS 16 출시 연기 가능성↑
AI요약
앨리스
2022.08.04
Apple is reportedly delaying the launch of iPadOS 16. The company is making big changes to multitasking and collaboration in the new software. The delay is due in part to the new Stage Manager user interface. Apple is also reportedly working on a new iPad Pro with a USB-C connector.
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