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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
"리더십, 코딩보다 디지털 리터러시가 필요"
AI요약
버트
2022.08.02
According to McKinsey, 70% of digital transformation projects do not meet their goals as it takes a lot of time to learn about how digital technology is made. However, the best use of leaders' time is to become a digital collaborators to work on software products.
액티비젼 블리자드, 게임 산업 침체에도 불구하고 호실적
AI요약
버트
2022.08.02
Activision Blizzard reported its Q2 earnings after the closing bell Monday. The gaming giant beat analysts' expectations on revenue but fell short on the bottom line. The industry is dealing with a slowdown from its pandemic-era highs. Microsoft and Sony both reported slowdowns in software sales and user engagement.
샴쌍둥이 분리 수술 성공... 가상현실 도움 됐다
AI요약
버트
2022.08.02
Bernardo and Arthur Lima, three, were joined at the head with fused brain. Surgeons in Rio de Janeiro and London used virtual reality to perform the surgery. Surgeon Noor ul Owase Jeelani described it as "man-on-Mars stuff" and "space-age stuff" He said he was "absolutely shattered" after the 27-hour operation.
일론 머스크가 수천개의 위성을 쏘아 올리는 이유는?
AI요약
버트
2022.08.02
Elon Musk's SpaceX company has been launching thousands of satellites into space. They're part of the Starlink project, which aims to provide high speed internet to remote areas. It's thought Starlink has put some 3,000 of them into space since 2018. The company says it has 400,000 subscribers in the 36 countries it currently covers.
AI와 머신러닝이 클라우드에서 멀어지는 이유
AI요약
버트
2022.08.02
A quick-service restaurant chain is utilizing AI to streamline delivery logistics and a global pharma company is training its machine learning models for use on its own servers. Cloud providers initially argued that the computing requirements for machine learning would be too expensive and cumbersome to start up on their own, but the field has since matured.
현대차, 자율주행 스타트업 '42dot' 인수
AI요약
버트
2022.08.02
Hyundai Motor is in talks to buy South Korea-based 42dot, a lidar-free autonomous mobility platform. The automaker currently owns a 20.4% stake in the three-year-old startup. 42dot's co-founder and chief executive Chang-Hyeon Song also leads the transportation-as-a-service (TaaS) team at Hyundai.
유아이패스, 자연어 처리 스타트업 'Re:infer' 인수
AI요약
버트
2022.08.02
UiPath has acquired Re:infer, a startup developing natural language processing tools. Re: infer specializes in transforming unstructured information from documents and communications into structured data. This can be used to unlock deep insights in documents, emails and other data. Ui path is already a leading RPA company, and has acquired StepShot, ProcessGold and Cloud Elements.
해커가 14만개 결제단말기 접속용 비밀번호 해킹
AI요약
버트
2022.08.02
Hackers had access to dashboards used to remotely manage and control thousands of credit card payment terminals manufactured by digital payments giant Wiseasy. The company is a popular Android-based payment terminal maker used in restaurants, hotels, retail outlets, and schools across Asia-Pacific.
AWS, 경제 침체에도 불구 강세
AI요약
버트
2022.08.02
Amazon Web Services is continuing to rake in the dough, regardless of how the wider economy is doing, posting a gob-smacking $19.74 billion in revenue in its second quarter 2022 results, growing 33% year on year. The success of AWS contrasts with Amazon's main business, which lost $3.8 billion in the second quarter, despite net sales rising 7% year-on-year to reach $121bn.
테슬라, 중국 2개사와 배터리 소재 공급 계약 체결
AI요약
앨리스
2022.08.02
Tesla has secured battery material supply deals with two large Chinese companies. The move aims to ensure battery supply to support its electric vehicle production through the mid-decade. The automaker is looking to exit 2022 with a production rate of about 2 million electric vehicles a year – twice what its American competitors are hoping to hit.
퀀텀스케이프 "아직 죽지 않았다" 24레이어 적층 셀 기술 개발
AI요약
앨리스
2022.08.02
Solid-state battery manufacturer Quantumscape has released its second quarterly report for 2022, updating the public to its progress in scaling affordable, energy dense cells for future EVs. The company continues to expand the amount of layers possible in its solid-state cell technology, while simultaneously preparing for scaled assembly for a growing list of OEMs. Here’s the latest. Now, Quantumscape has revealed a 24-layer cell as well as a slew of other updates.
SEC, 3억달러 규모 암호화폐 폰지 사기 혐의로 11명 기소
AI요약
앨리스
2022.08.02
The Securities and Exchange Commission said it charged 11 people for their roles in creating and promoting a fraudulent crypto pyramid and Ponzi scheme that raised more than $300 million from millions of retail investors worldwide, including in the United States. The scheme, called Forsage, claimed to be a decentralized smart contract platform. Forsage allowed millions of retail investors to enter into transactions via smart contracts that operated on the ethereum, tron and binance blockchains.
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