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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
애플페이, iOS 16에서 크롬 등 브라우저 통해 결제 가능
AI요약
앨리스
2022.08.02
Apple Pay will soon work on other browsers, opening up the service to more users everywhere. The feature was uncovered by MacRumors contributor Steve Moser, who found Apple Pay worked with both Microsoft Edge and Google Chrome in the latest iOS 16 beta 4 release. The news comes as Apple Pay continues to struggle somewhat in some areas.
디스코드, 안드로이드 앱 대대적 개편
AI요약
버트
2022.08.02
Discord is changing its Android app to React Native to allow new features and updates to arrive at the same time as iOS and desktop. This move will allow the company to roll out new features across every platform simultaneously. While the Android app will still keep some customizations, things like font sizes will be aligned between Android and iOS.
홍콩과기대, 메타버스 기반 원격 강의 개설
AI요약
앨리스
2022.08.01
HKUST is imagining a future of students attending lectures in VR headsets and attending classes in campuses hundreds of miles apart as it reveals plans for MetaHKUST. The university will scan its two campuses and use the images to build metaverse replicas. While China has banned cryptocurrencies, it is supporting metaverse and blockchain projects and companies.
BMW, 배터리 화재 우려로 전기차 83대 리콜
AI요약
버트
2022.08.01
BMW is recalling 83 iX and i4 vehicles after investigating multiple battery fire incidents. The recall affects select iX xDrive 50, iX M60, i4 eDrive40 and i 4 M50 vehicles. BMW will replace the batteries in affected vehicles free of charge. Owners can expect a notification letter by September 19th.
블루 오리진, 8월 4일 유인 우주선 쏘아 올린다
AI요약
버트
2022.08.01
Blue Origin has announced the date for its NS-22 mission. The flight will be the company's sixth crewed flight. The mission will take place on August 4th. The launch window opens at 9:30AM ET. The company has not yet announced the passengers.
중국 우주발사체 파편, 필리핀 바다로 떨어져
AI요약
버트
2022.08.01
Chinese Long March 5B rocket re-entered Earth's atmosphere on Saturday. The rocket carried the latest piece of China's Tiangong space station to orbit. Most of the debris burned up over the Sulu Sea between the Philippines and Malaysia. NASA criticized China for not sharing trajectory information.
유럽 데이터 과학자 평균 연봉은?
AI요약
앨리스
2022.08.01
Salaries by years of experience: There is a massive jump once data scientists reach two full years of experience, increasing salaries up to €60k. There is another increase once talent reach four years of experience, when the average offered salary goes up to €64.9k. The average offer at companies with less than ten employees is €63k, while enterprise companies offer €65.k on average.
일론 머스크가 수천 개의 위성을 발사하는 이유?
AI요약
버트
2022.08.01
Elon Musk's SpaceX company has been launching thousands of satellites into space. They're part of the Starlink project, which aims to provide high speed internet to remote areas. The company has 400,000 subscribers in the 36 countries it currently covers. It charges $99 per month (£89 per month) for access to its network of satellites.
인도네시아, '스팀·에픽게임즈' 서비스 차단 항의 촉발… 페이팔 일시 허용
AI요약
앨리스
2022.08.01
Indonesia temporarily opened access to online payment firm PayPal to allow users to access their money, a senior official said on Sunday, after the country's blocking of some online services and games sparked an outcry.
포드, 경찰 업무용으로 설계된 F-150 라이트닝 공개
AI요약
버트
2022.07.29
Ford has unveiled a version of its F-150 Lightning pickup truck designed for police. The Lightning Pro SSV is the first US electric pickup designed for cops. It's not a cruiser, but could play a significant role in electrifying police departments. Ford Pro promises telematics and support you don't get with ordinary models.
AMD, 데스크톱 CPU '라이젠 7000' 공개
AI요약
버트
2022.07.29
AMD's Zen 4 processor will be based on a new architecture that delivers twice the Level 2 cache per core. Zen 4 will have maximum boost speeds above 5GHz, AI acceleration and support for technologies like PCIe 5.0. AMD is promising a 15 percent or higher increase in single-threaded performance.
삼성전자, 호주서 허위광고로 980만 달러 벌금
AI요약
버트
2022.07.29
An Australian judge ordered Samsung to pay 14 million Australian dollars ($9.8 million) in penalties for misleading advertising over how water-resistant some models of smartphones are. Samsung admitted to making false and misleading claims in nine advertisements between 2016 and 2018 about the water resistance of seven Galaxy smartphones. The company has 30 days to pay the fines.
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