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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
테크놀로지
“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
미 반도체법, 의회 통과... 바이든 서명만 남아
AI요약
앨리스
2022.07.29
The bill passed 243-187, with no Democrats voting against it. The bill, which passed the Senate on Wednesday, now heads to the White House for President Joe Biden to sign into law. It includes more than $52 billion for U.S. companies producing computer chips.
포니.에이아이, 중국서 자율주행 로보트럭 출시 계획
AI요약
앨리스
2022.07.29
Self-driving tech start-up Pony.ai announced Thursday it plans to mass produce autonomous driving trucks in China with equipment manufacturing giant Sany Heavy Industry. Small-scale deliveries are set to begin this year and next, with mass production set to start in 2024, according to a release. Companies from Daimler to Walmart are testing self-driving trucks.
영국 차기 총리 후보 '리시 수낙', 암호화폐 지지 성명 발표
AI요약
앨리스
2022.07.29
Rishi Sunak and Liz Truss are two of the final candidates to become the next prime minister of the United Kingdom. Sunak has previously expressed pro-crypto views. Truss has called for an anti-regulatory approach to crypto in 2018. Both are competing to be the next leader of the Conservative Party.
애플, 역대 최대 2분기 매출 기록
AI요약
버트
2022.07.29
Apple reported quarterly sales of about $83 billion. The company's revenue was expected to increase by 1.7% to $82.8 billion. Shares of Apple rose 0.4% in Thursday's session. The tech giant's stock rose 2.4%.
인텔, 2분기 '적자전환'... PC 수요 침체, 주가 10% 하락
AI요약
앨리스
2022.07.29
Intel slashed its annual sales and profit forecasts on Thursday after missing estimates for second-quarter results as demand for its chips used in personal computers cools, sending shares down 10%.
미 VC 펀딩, 2021년 대비 증가 예상
AI요약
앨리스
2022.07.28
Even though there was a market correction, venture capital is still having its largest fundraising year on record, closing on $137.5 billion. This is only slightly shy of the full-year total of $142.1 billion in 2021. However, it is unlikely that there will be a significant increase in overall VC fund activity before the end of the year.
미국 FTC, 메타의 VR 운동 앱 제작사 인수 움직임에 반독점 소송 제기
AI요약
버트
2022.07.28
FTC accuses Meta of trying to buy Within Unlimited for $400 million. Agency says Meta is already a "key player" at every level of the VR ecosystem. Meta says the FTC's case is "based on ideology and speculation, not evidence" The company says it's confident its acquisition of Within will be "good for people and the VR space"
리비안, 직원 6% 해고한다
AI요약
버트
2022.07.28
Rivian is laying off about 6% of its workforce as part of a restructuring plan. CEO RJ Scaringe sent an internal email to employees Wednesday. Scaringer apologized to those affected and said severance packages will be paid out in full. The company's manufacturing operations team in Normal, Illinois, will not be impacted.
러시아, 구글에 반독점 벌금 3억8000만달러 부과
AI요약
버트
2022.07.28
Russia issued Google with a $33 million antitrust fine Tuesday. A week ago it hit Google with $350 million for not taking down content it deemed "fake news" Google is one of few US tech companies operating a service in Russia after the invasion of Ukraine. It stopped selling ads in the region in March and blocked state media apps from its app store.
미국 상원, 반도체 지원법 통과
AI요약
버트
2022.07.28
The Senate passed the CHIPS and Science Act to fund and incentivize U.S. semiconductor manufacturing. The measure includes over $52 billion for US firms making chips, additional funding for further technology development and tax credits. The House will still have to pass and help reconcile counterpart legislation before President Biden can sign the bill into law.
포드, 2분기 영업이익 급증
AI요약
버트
2022.07.28
Ford reported $40.2 billion in revenue, a 50% increase from the same period last year. The automaker also reported an adjusted operating income that tripled to $3.7 billion. Analysts polled by Yahoo Finance expected Ford to hit $34.78 billion.
애플카 개발팀에 람보르기니 베테랑 개발자 합류
AI요약
앨리스
2022.07.28
Apple is pushing ahead with its efforts to expand the team working on Apple Car. A new report from Bloomberg today indicates that Apple has hired Luigi Taraborrelli, a 20-year veteran of the Italian car company Lamborghini. This marks a major addition to the Project Titan team as Apple aims to release a car later this decade.
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