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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
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AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
황정호 기자
2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
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“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
iOS16 베타 4 출시...아이메시지 편집 남용 금지
AI요약
버트
2022.07.28
Apple has released the fourth beta of iOS 16 to help curb abuse of its new iMessage editing feature, which is now only available to the public. This includes the ability to edit and unsend iMessages, but the two minute limit is only for unsending messages.
퀄컴, 거시경제 인플레이션 환경에도 2분기 '깜짝실적'...전년동기 대비 35.7% 증가
AI요약
앨리스
2022.07.28
Qualcomm sales rose 37% in the third quarter. The company's handset business grew 59% on an annual basis to $6.15 billion. But the company's forecast suggests that handset sales growth will slow during the fourth quarter. Qualcomm's IoT business, which makes low-power chips for connected devices, grew 31% to $1.83 billion.
NFT 도메인 플랫폼 '언스토퍼블', 10억달러 가치로 시리즈A 6500만달러 조달
AI요약
앨리스
2022.07.28
Unstoppable Domains announces $65 million Series A funding round. NFT domains are suites of smart contracts that live on a public blockchain. The firm has registered 2.5 million domains integrated with over 150 Web3 applications. It will use the fresh capital to fuel product innovation and grow partnerships in Web3 space.
캐시 우드의 아크 인베스트, 코인베이스 주식 140만주 처분
AI요약
앨리스
2022.07.28
Ark Invest sold over 1.4 million Coinbase shares – more than 1.1 million from its flagship Ark Innovation ETF and the remainder from its fintech innovation and next generation internet ETFs. The shares were worth almost $75 million, based on the price at close on Tuesday. Wood had been bullish on Coinbase, snapping up almost 4.5 million shares following the exchange's public listing in April 2021.
메타의 메타버스 부문, 올 2분기 28억달러 손실
AI요약
앨리스
2022.07.28
Meta reported earnings of $28.82 billion and earnings per share of $2.46, both below estimates. The firm’s metaverse division, Reality Labs, reported losses of $2.8 billion for the quarter.
러시아, "2024년 이후 국제우주정거장에서 철수할 것"
AI요약
버트
2022.07.27
Russia has announced it will end its international collaboration with NASA around the operation of the International Space Station. Roscosmos, the Russian space agency, also announced plans to construct its own orbital station. The ISS was originally intended to be decommissioned sometime around 2024, but NASA shifted its official retirement date to 2030.
아마존 프라임, 유럽에서 구독료 최대 43% 인상
AI요약
버트
2022.07.27
Amazon has increased the price of its Prime subscription in Europe by up to 43%. The price of a monthly Prime membership in the UK will increase from £7.99 to £8.99. The annual Prime membership will go up from £79 to £95, and from £75 to £75. The new prices will come into effect September 15, 2022, and will impact new members and renewals.
유텔샛·원웹 합병...유럽판 '스페이스X' 탄생
AI요약
버트
2022.07.27
OneWeb and Eutelsat plan to merge to create a stronger internet rival to SpaceX's Starlink. The merger is subject to approval from regulators and shareholders and is expected to close by mid-2023. OneWeb currently has 428 satellites in orbit of a planned 648 in its first-generation network.
사우디 사막에 길이 120km 스마트시티 들어선다
AI요약
버트
2022.07.27
Saudi Arabia has released image renders of what The Line will look like. The city will be built vertically and have no roads or cars. It will be 500 meters tall and 170 kilometers long. The Line is part of Saudi's $500 billion Neom mega-city project.
세계 4위 암호화폐 거래소 크라켄, 제재 위반 혐의 조사
AI요약
버트
2022.07.27
Cryptocurrency exchange Kraken is under federal investigation for potential violation of U.S. sanctions by allowing users in Iran and elsewhere to buy and sell digital tokens, the New York Times reported, citing people with knowledge of the matter. The U.S. Treasury Department's Office of Foreign Assets Control has been investigating Kraken since 2019 and is expected to impose a fine, according to the report.
사임한 폭스바겐 전 회장, 테슬라행 가능성 '솔솔'
AI요약
앨리스
2022.07.27
“If Musk would put a good chunk of his tesla shares — ie 50% — into a real charitable foundation dedicated to aggressively spending it on space & renewable energy, in addition to a stable CEO increasing and updating the product line up, this would make the Tesla brand bullet proof for another 3–10 years.” Here’s one final thought: Diess might find having Musk as his boss would be an even tougher challenge than dealing with the Porsche/Piech clan.
애플 VR 헤드셋에 손동작 감지 센서 탑재하나
AI요약
앨리스
2022.07.27
Apple has won multiple patents relating to the use of gloves to detect skin-to-skin contact in AR/VR. Patents also imagine if Apple could use two Apple Watch-like wearables to detect contact. Patented examples note that one watch could be used for sensing and the other could implement the gesture.
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