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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
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2026.04.10
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2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
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“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
중국 디지털위안화, 현금처럼 '익명성' 추구하지 않을 터
AI요약
앨리스
2022.07.27
China's central bank digital currency should not be as anonymous as cash, official says. A completely anonymous CBDC would interfere with the prevention of money laundering, terrorism financing and tax evasion, Mu Changchun said. The Chinese central bank has been working to enable only limited anonymity in compliance with global Anti-Money Laundering regulations.
구글, 2분기 실적 예상치 하회... 광고 수익은 예상치 상회
AI요약
버트
2022.07.27
Alphabet reported second-quarter revenue of $69.69bn, 13% higher than same period a year ago. Analysts had expected a much lower figure, as ad buyers have been spending less on marketing. Shares in the company were up 3% after hours, a sign it may be able to weather industry slowdown.
일본 경제성 웹3.0 정책실 출범
AI요약
앨리스
2022.07.27
In an important landmark for the buzzword, The Ministry of Economy, Trade and Industry (METI) of Japan opens its own Web3 Policy Office in the Minister’s Secretariat. The new entity commits to bringing together the departments responsible for industrial finance, taxation, corporate system and those that deal with media and content, sports, fashion and the other entertainment industries.
쇼피파이, 직원 10% 감원... '주가 14% 폭락'
AI요약
앨리스
2022.07.27
Shopify will lay off approximately 10% of its global staff. The company made the "wrong" bet on how long the pandemic-fueled surge in online shopping would continue. The cuts span divisions including recruiting, support and sales. The layoffs will take effect by end of day Tuesday.
'월드 오브 워크래프트: 리치 왕의 분노 클래식' 9월 26일 출시
AI요약
버트
2022.07.26
World of Warcraft Classic will return to the Wrath of the Lich King era on September 26th. WotLK is widely considered one of the best expansions in the game’s history. Blizzard is introducing a new leveling mechanic called Joyous Journeys ahead of the release.
메타, 커플 소셜 앱 'Tuned' 서비스 종료
AI요약
버트
2022.07.26
Tuned, Meta's social app for couples, is shutting down a little over two years after it launched. Users were advised to download their data before September 19 when the app will cease to work. The app was a project under Meta’s New Product Experimentation (NPE) Team.
체스 시합하던 로봇, 상대 선수인 7세 어린이 손가락 부러뜨려
AI요약
버트
2022.07.26
A 7-year-old boy competing in a Russian chess tournament had his finger broken by his robot opponent. Tournament officials said the child was partially at fault in the July 19 incident. Video of the incident surfaced by Russian media outlets quickly went viral. The boy continued his participation in the event after his finger was put in a plaster cast.
미국, LG와 GM의 합작 배터리 벤처 '얼티엄셀즈'에 3조원 투자
AI요약
버트
2022.07.26
The U.S. Department of Energy has issued a $2.5 billion loan to a joint battery venture between General Motors and LG Energy Solution. The funds come from the government’s Advanced Technology Vehicles Manufacturing loan program, which hasn’t funded a new loan since 2010. The loan will be used to finance the construction of new lithium-ion battery cell manufacturing facilities.
테슬라, 비트코인 투자로 2200억원 손실
AI요약
버트
2022.07.26
TSLA said it recorded a $170 million impairment charge against the carrying value of its bitcoin holdings for the first six months of the year. The electric-car maker also logged $64 million in gains from certain sales of its bitcoin holdings, the company said in its 10-Q filing with the Securities and Exchange Commission on Monday.
인텔, 세계 중저가 스마트폰 세계 1위 대만 기업 '미디어텍' 칩 생산
AI요약
앨리스
2022.07.26
U.S. chipmaker Intel said on Monday it will produce chips for Taiwan’s MediaTek, one of the world's largest chip design firms. The manufacturing arrangement is one of the most significant deals Intel has announced since it launched its so-called foundry business early last year. A foundry business builds chips that other companies design and Taiwan Semiconductor Manufacturing Co is the top player in that space. Intel has mainly built chips it designed itself.
테슬라, SEC 또 소환장... 1.4% 하락
AI요약
버트
2022.07.26
Tesla received a new subpoena from the SEC on June 13. The subpoena is related to "our governance processes around compliance with the SEC settlement," Tesla said. That settlement came after Musk tweeted in 2018 that he had "funding secured" to take Tesla private. Musk has been bitterly critical of the SEC since that settlement.
미국 전기차 평균 판매가 6만6000달러 돌파
AI요약
앨리스
2022.07.26
The average electric car price in the United States hit $66,000 last month – a more than 13% increase year over year. The average price for a new electric vehicle – over $66k – is well above the industry average and more aligned with luxury prices versus mainstream prices.
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