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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
테크놀로지
AI는 ‘소프트웨어’가 아니다… 6500억달러 인프라 전쟁의 실체
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2026.04.13
테크놀로지
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AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
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“엣지에서 바로 AI 실행”…매스웍스, 글로벌 협력체 합류로 임베디드 AI 확장
김한수 기자
2026.04.13
스타트업
“단식 포기 막는 데이터 해법”…필라이즈, 웰니스 브랜드 ‘루티니’ 공개
조상돈 기자
2026.04.13
AI요약
전기차 스타트업 패러데이 퓨처, 양산 일정 지연
AI요약
앨리스
2022.07.26
Faraday Future says production of its FF91 electric vehicle has been delayed until 2022. The company is trying to raise additional capital to fund operations through the end of the year. The troubled EV startup-turned-publicly-traded company has had a long string of controversies.
애플, 하이엔드 애플워치 신제품 출시 유력
AI요약
앨리스
2022.07.26
Apple is reportedly bringing a slew of changes to its Apple Watch series arriving this fall including a larger screen and a new design. The high-end version will have a screen that’s 7% larger than the standard ones, Bloomberg said. It will also have a fresh look, including advancement to its current rectangular shape, but won’t have rumored flat sides, according to the report.
메타, 자사 감독 위원회에 1억5천만달러 지원...지속적인 재정 지원 약속
AI요약
버트
2022.07.25
Meta has committed to funding the Oversight Board with an additional $150 million. The Oversight Board reviews Facebook and Instagram content moderation decisions. It also assesses Meta's policies and how it enforces them. The board has issued 25 binding decisions on cases and made 118 policy suggestions.
캐딜락, 플래그십 전기 세단 '셀레스틱' 공개
AI요약
버트
2022.07.25
Cadillac has revealed details about its upcoming electric sedan. The Celestiq will be a luxury sedan with hand-crafted materials and all-wheel drive. It's expected to go on sale in 2024 as a 2025 model. Cadillac says it sees it as an "ultra-luxury" flagship model.
헤르베르트 디스 폭스바겐 CEO 퇴임
AI요약
버트
2022.07.25
Volkswagen's Herbert Diess is leaving the company at the end of August. Porsche chairman Oliver Blume will take over the role as of September 1st. Diess was charged with stock manipulation in 2019. He oversaw the company's transition to electric vehicles and self-driving cars.
FIFA, "월드컵 경기장 보안 위해 드론 이용할 것"
AI요약
버트
2022.07.25
Fortem Technologies will provide drones to defend venues at the World Cup. The company says its drones have had "live kills" at various sites. The firm has received backing from Toshiba and Boeing. It says its system is a safe way to bring down drones in built-up locations.
T-Mobile, 데이터 유출 소송 해결 위해 3억5천만달러 지불
AI요약
버트
2022.07.25
T-Mobile has agreed to settle a class action lawsuit over a data breach. The breach exposed the personal information of 76.6 million customers. A huge chunk of the settlement will go towards paying off legal fees. The rest will be divided among tens of millions of affected customers.
"인공지능...감정 있다" 주장한 직원 해고한 구글
AI요약
버트
2022.07.25
Google engineer Blake Lemoine has been fired after saying the company's AI system may have feelings. Google said his claims were "wholly unfounded" and that he violated company policies. Mr Lemoine said he is getting legal advice and declined to comment further. Last month, he said Google's language technology Lamda was showing human-like consciousness.
실리콘밸리 유명 VC a16z, "본사 클라우드로 이전"
AI요약
버트
2022.07.25
Andreessen Horowitz announced that its “headquarters will be in the cloud” going forward, while a16z announced new offices in Miami Beach, New York and Santa Monica. This comes as investors migrate to other hot spots such as Austin, Miami and Salt Lake City.
"FTX, 빗썸 인수 협상 진행"
AI요약
버트
2022.07.25
FTX is in talks to buy Bithumb as they are in discussions for several months. Bankman-Fried has been trying to take advantage of the crypto market crash by propping up or acquiring hobbled companies and has committed about $1 billion so far. The companies are also in discussions to raise fresh capital.
미국, 반도네 산업 육성... '칩 자금 조달법' 금주 처리
AI요약
앨리스
2022.07.25
The Senate is set to vote on a bill to provide $52 billion in subsidies to domestic semiconductor manufacturers. The bill also includes tens of billions of dollars for the National Science Foundation and regional tech start-ups. The legislation resembles the original bill intended to boost U.S. competitiveness against China.
테슬라, 멕시코 국경에 전용 차선 확보 추진
AI요약
앨리스
2022.07.25
Nuevo Leon wants to ease congestion at the border for local companies doing business with companies in the US, especially Tesla, including by adding dedicated lanes for their business. Wait times for crossing the border crossing between Texas and Nuevo Leon can be as long as 25 minutes during rush hour. Using the new dedicated lane, Tesla suppliers can get across the border in less than 10 minutes.
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