가짜 리뷰 - 테크42

가짜 리뷰

아마존, AI를 통해 '가짜 리뷰' 대응

2023.06.13

In the meantime, Amazon has invested in machine learning models that analyze thousands of data points to help detect fake reviews. However, UK consumer organization Which? said these measures are still "not enough". Fake review brokers use third-party platforms, including social media and encrypted messaging services, to buy, sell, and host fake reviews. They can influence customers' purchasing decisions by making them believe they are genuine feedback from other shoppers, when in fact they are paid to write positive reviews in order to boost a seller's rating or undermine a competitor. "We use AI to look for suspicious accounts and track the relationship between the buying account that left the review and the person selling the product," Dharmesh Mehta, head of Amazon's customer trust team, told the BBC.