광고 시장 - 테크42

광고 시장

광고 시장이 회복되고 있다

2023.07.28

Advertising is the lifeblood of big tech. When the ad market slows, as it did last year, companies like Google, Meta, Amazon, and even Microsoft suffer. Tech giants have endured a conservative advertising environment in recent quarters as companies conserve cash in a challenging environment of economic uncertainty and high interest rates. However, new data from several tech companies shows positive signs that the ad market is recovering. This recovery can be traced back to the rise of AI.