넷플릭스 - 테크42

넷플릭스

애플의 앱 가격 돌발 인상에 시장 '들썩'… 후폭풍은?

황정호 기자

2022.09.27

[AI요약] 다음달 5일로 예정된 애플의 앱 및 앱 내 구입 가격 인상 정책으로 인해 디지털 콘텐츠, 서비스 이용료 인상 후폭풍 조짐이 심상치 않다. 업계에서는 이를 미국의 자이언트스텝으로 인해 환율이 요동치고 있는 국가를 대상으로 했다고 보고 있다. 한국 시장에서 애플 앱마켓 이용자가 부담하는 앱 가격은 평균 20~25%가 오를 것으로 전망된다. 문제는 이 상승폭이 환율 상승 폭보다 높다는 점이다.

25년간 넷플릭스 로고 변천사

2022.08.30

Netflix turned 25 on Monday. Its first logo was a far cry from its current red-on-black design. In 2000, Netflix changed its logo, which lasted less than a year. In 2016, it introduced its "N" letter emblem, which is used on its service to indicate whether a show or movie is a Netflix original.

넷플릭스, 광고 보는 '반값 요금제' 선보인다… 월 7~9달러

김광우 기자

2022.08.29

주요 외신에 따르면, 광고를 보는 대신 월 구독 비용을 낮춘 넷플릭스의 새 요금제 가격이 7~9달러 선에서 결정될 것으로 보인다. 현재 가장 인기 있는 넷플릭스의 스탠다드 요금제(월 15.49달러)의 절반 수준인 상품이다.

넷플릭스 온라인 게임 서비스, 소비자 반응은 '싸늘'

2022.08.08

Netflix plans to expand its video game catalog from 24 to 50 by year-end, marking a significant investment. Netflix’s mobile games have been downloaded 23.3 million globally, according to Apptopia. The app tracker estimates an average of 1.7 million people are engaging with the games daily, less than 1% of Netflix’s 221 million subscribers.

쿠팡 깜짝 토종 1위, OTT 업계에 부는 지각변동…생존경쟁의 승자는 누구?

인사이트42 테크놀로지

김광우 기자

2022.08.04

OTT 업계가 성장 정체기를 맞이하며 구조조정이 불가피한 상황을 맞이했다. 눈에 띄는 부분은 쿠팡플레이의 약진이다. 이미 지난해부터 심상치 않은 이용자 확보 증가세를 보이더니 최근에는 넷플릭스에 이어 토종 OTT 1위 자리에 등극했다. 향후 관전 포인트는 관전 포인트는 웨이브의 토종 OTT 1위 탈환과 쿠팡플레이의 수성, 티빙의 도전이다.

넷플릭스, 100만 구독자 잃고 안도의 한숨 "최악은 피했다"

2022.07.20

Netflix lost nearly one million subscribers in the second quarter. That's the largest subscriber defection in company history. The company still had a rough three months, but its revenue did grow 9 percent to $7.9 billion. Overall, Reed Hastings, a Netflix co-chief executive, called it “less bad results”

넷플릭스, 가족 외 계정 추가 가능... '4000원 더'

2022.07.19

Netflix is testing a new feature that charges users who share their account with others. The test will prompt users to pay an additional fee if they use an account outside their household. Netflix will begin testing the feature in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.

넷플릭스, 광고요금제 서비스 파트너... 'MS' 선정

2022.07.14

Netflix has named Microsoft as its partner for its ad-supported service. The company announced in April that it was planning on rolling out an ad supported tier. Netflix has been struggling to retain and add subscribers. Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform.

넷플릭스, 할리우드 대형 스튜디오와 광고 게재 논의

2022.07.13

Netflix is seeking to amend its programming deals with major entertainment studios to allow the streaming giant to put content on an advertising-supported version of the service, people familiar with the matter said. Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the dark comedy “Russian Doll”; and Sony SONY Pictures Television, producer of “The Crown” and “Cobra Kai,” the people said.

넷플릭스, '기묘한 이야기 4' 조회 10억 시간 돌파

2022.07.07

Stranger Things 4 has racked up 1.15 billion hours of viewing time within the first 28 days of each part's release. The streaming giant has yet to reveal whether the series' popularity has had a significant impact on its subscriber numbers. In April this year, Netflix admitted that it lost about 200,000 subscribers in the first quarter of 2022.

성장 둔화에 넷플릭스 300명 추가 감원

2022.06.24

Netflix is laying off around 300 employees across the company, CNBC confirmed Thursday. The cuts come about a month after the streaming company eliminated about 150 positions in the wake of its first subscriber loss in a decade. Netflix had warned investors in April that it would be pulling back on some of its spending growth over the next two years.

넷플릭스, 광고 사업 확장을 위한 파트너십 협상 진행

2022.06.24

Netflix Co-Chief Executive Ted Sarandos confirmed that the streaming company is speaking to multiple potential partners to help it enter the advertising business, telling an industry conference that it may build its own ad business in the future. Netflix said in April that it is exploring an ad-supported version of its platform and in recent weeks has explored a range of partnerships that could help it bring those plans to fruition. Comcast NBCUniversal and Alphabet Google have emerged as top contenders to work with Netflix, The Wall Street Journal reported Wednesday.

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