디지털광고 - 테크42

디지털광고

우버, 광고사업 진출...우버앱 광고 판매

2022.10.20

Uber is expanding its ad business beyond its Eats app. The company will start selling ads in the Uber app to ride-hailing users. Uber Eats ads are already a massive business, bringing in $350 million in annualized revenue from 170,000 advertisers in 30 countries.

"애플, 온라인지도 등 더 많은 앱으로 광고 확대"

2022.08.16

pple may expand advertising to more apps, the report says. The company generates $4 billion a year in ad revenue. Apple already shows ads in Apple News, Stocks, Podcasts, Books, and Apple Maps. Apple wants to grow its ad revenue into the "double digits," the report says, citing analysts.

구글·메타가 이끄는 글로벌 '디지털 광고' 산업

2021.12.07

Global advertising industry will notch higher growth this year than previously expected. Brands are relying more heavily on search engine...

코로나19 팬데믹 '디지털 수요' 급증...구글·MS 어닝서프라이즈

김효정 기자

2021.10.27

코로나19 팬데믹으로 재택근무와 온라인 교육 등 비대면 문화가 확산됐다. 사람들이 집에 머무는 시간이 길어지면서 비대면 수요가 급증했는데, 이는 해당 컴퓨팅...