숙취 - 테크42

숙취

숙취 수준에 따라 할인?...브라질 버거킹 마케팅

2023.12.27

Burger King in Brazil announced a facial recognition marketing campaign called 'Hangover Whopper'. The campaign scans users' faces to assess their hangover level and provides corresponding discount coupons. The technology may not measure hangover accurately, being more of a gimmick. Burger King has promised not to share user photos with third parties or use them for purposes other than operating the hangover tool. The campaign raises concerns about privacy issues related to the increasing use of facial recognition technology.