슈퍼볼 - 테크42

슈퍼볼

마이크로소프트, AI 중심의 새로운 '빙' 광고... 슈퍼볼에서 첫 공개

2024.02.08

Global tech giant Microsoft recently debuted a new Bing search engine ad during the Super Bowl that puts its artificial intelligence (AI) technology front and center. The ad emphasizes the innovative use of AI to improve the user experience. "The commercial showed viewers the potential for AI to act as an assistant to people in many aspects of their daily lives," Microsoft said, "The 'Bing' search engine uses AI to not only search for information, but also analyze and summarize it, helping users get the information they need faster and more accurately." The ad is the first time Bing's new AI capabilities have been shown to the public on the big stage of the Super Bowl, Microsoft's commitment to compete with Google in the search engine market. Microsoft is revolutionizing the user experience with its applications through innovative AI-driven technologies.

슈퍼볼 광고, 가상화폐 앱 다운로드 279% 올려

2022.02.18

A new report shows how well Super Bowl ads performed for mobile-first brands. The data comes from app intelligence firm...