써드파티 쿠키 폐지 - 테크42

써드파티 쿠키 폐지

구글, 크롬 브라우저의 써드파티 쿠키 폐지 또다시 연기

2024.04.25

Google has announced another delay in phasing out third-party cookies in its Chrome browser.

구글, '트래킹 보호' 기능 테스트 시작...디지털마케팅 영향

2023.12.19

Google is initiating a test of its 'Tracking Protection' feature on January 4, 2023, for some Chrome users, as part of its plan to phase out third-party cookies by the second half of 2024. This feature aims to reduce cross-site tracking by limiting access to third-party cookies in its default settings. Users will gain more control over the data they share through cookie insights. The activation of Tracking Protection might result in some websites not loading correctly, offering users the option to temporarily re-enable third-party cookies for specific sites. The move towards cookie deprecation is expected to alter web data practices and impact digital marketing and user behavior analytics.