장난감업계 - 테크42

장난감업계

장난감업계, TV광고에서 SNS로 마케팅

2022.09.28

Toys companies are shifting marketing dollars away from the TV and toward social media. TikTok has become the place kids go to find the toys they want. Toys tied to video games and influencers are the new hot toys. Toys with STEM and emotional well-being tie-ins are also on the rise.