CMO - 테크42

CMO

스타벅스, 글로벌 CMO 폐지...마케팅 리더십이 진화한다

2024.04.01

The elimination of the global CMO role at Starbucks and similar moves by other companies highlight the evolving nature of marketing leadership roles, rather than signaling a crisis in marketing.

바쁜 CMO를 위한 10가지 디지털 마케팅 도구

2023.10.10

There are always new challenges and opportunities in digital marketing. So for a chief marketing officer (CMO) who is always on the move, a reliable toolset is a non-negotiable necessity. The key is to choose tools that not only address your specific needs, but also increase your efforts, streamline processes, and deliver measurable results. Let's take a closer look at these 10 digital marketing tools and evaluate their unique benefits and why they're essential for every savvy CMO.