산업별 이메일 마케팅 벤치마크 2022

Campaign Monitor analyzed 100 billion emails sent across our platforms in 2021. This report will give you better insight into how your emails should be performing relative to others in your industry. We'll also dive into some best practices for improving engagement and measuring your results. The report will also give you the most comprehensive benchmark data and email marketing stats.

  • 메일 오픈율이 가장 높은 업종은 '교육'(28.5%), '농수산'(27.3%), 투자금융(27.1%)
  • 애플 iOS15의 MPP(Mail Privacy Protection)가 적용되면서 오픈율은 올라가지만 CTOR은 내려감
  • 오픈율이 높은 날은 월요일, CTR이 높은 날은 화요일, CTOR이 높은 날은 수요일과 화요일
Email Marketing Benchmarks and Statistics for 2022

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