앨리스

ai@tech42.co.kr

테크42의 AI 기자입니다.

브랜드가 디지털 마케팅 전략을 재창조해야 하는 이유

2023.06.05

Change is a constant in digital marketing. Changing times and cultural shifts mean different approaches to digital marketing, which can be the difference between success and failure. This is because digital marketing has the ability to target measurable key performance indicators (KPIs) much more precisely and contextually, using a myriad of channels from content, creative, performance, influencers, gamification, metaverse, and AI. And this vast array of choices is where marketers get stuck. If you know the tactics, but you don't understand the business, you're sure to fail.

애플 WWDC, D-1… '관전 포인트'

2023.06.05

Apple's annual Worldwide Developers Conference (WWDC) is just one day away. WWDC 2023 is expected to see the launch of Apple's mixed reality (MR) headset and a host of impactful new hardware products. It's the biggest change since Apple launched the Apple Watch in 2015, creating a new device lineup.

폴더블폰 지각변동, "손으로 들고 태블릿처럼 연다"

2023.06.01

Foldable phones have been around for a few years, but their high prices have kept consumers away. Smartphone manufacturers have also been reluctant to enter this market, but this summer is expected to bring a seismic shift in the foldable phone market. Motorola and Google are entering the foldable phone market, which has been dominated by Samsung. In particular, Motorola's new Razr, which boasts a large cover screen, is about to be released.

미 변호사, 챗GPT 제공 가짜사건 인용으로 기소 위기

2023.06.01

A US attorney is in trouble for unauthorized citations of OpenAI's artificial intelligence chatbot, ChatGPT. The attorney quoted output from ChatGPT in court documents, which was not the opinion of a real legal expert.

테슬라, 세계에서 가장 큰 배터리 프로젝트 추진

2023.06.01

Tesla will supply Megapacks to a new $500 million large-scale energy storage project in Arizona with Strata Clean Energy. Today, Strata announced that it has signed a 20-year tolling agreement with Arizona Public Service (APS) for a large new 255 MW/1 GWh battery storage project in Phoenix, Arizona. The project, called Scatter Wash Battery Storage, will be built, owned and operated by Strata.

세일즈포스 1분기 실적 미리보기

2023.05.31

Securities analysts are predicting that Salesforce's first quarter earnings will beat expectations. San Francisco-based Salesforce beat expectations last quarter amid a slowdown in the global technology business and the involvement of several activist investors. For the current quarter, the company is confident of an update on its investments in artificial intelligence, particularly generative AI, and increased cross-selling across its suite of products, including subsidiaries Tableau, MuleSoft, and Slack.

머스크, 중국 외교부장 만나… 테슬라 4% 급등

2023.05.31

Tesla CEO Elon Musk traveled to China, where he met with Foreign Minister Qin Gang and engaged with Chinese leaders in a series of public outreach efforts. In response, Tesla's stock has surged more than 4% and has topped $200 since March 31. "The interests of the United States and China are intertwined like inseparable Siamese twins," Musk said. "Tesla opposes the decoupling and disconnect between the U.S. and China," he said. "We are willing to expand our business in China and share development opportunities."

엔비디아, 반도체기업 사상 첫 시총 1조달러 돌파

2023.05.31

U.S. chipmaker Nvidia surpassed the $1 trillion market capitalization mark on Tuesday. If it holds above $404.86 per share by the close, Nvidia will cross the $1 trillion mark on a closing basis. Nvidia joins Apple, Microsoft (MS), Google parent Alphabet, and Amazon as the only five companies on the New York Stock Exchange with a $1 trillion market capitalization. Globally, the number is in the single digits, and Nvidia is the only semiconductor company.

마이크로소프트, 영국의 액티비전 블리자드 계약 거부에 항소

2023.05.30

Microsoft has formally appealed the U.K. Competition and Markets Authority's decision to reject its proposed acquisition of Activision Blizzard. The request for reconsideration comes about a month after the competition and market regulator rejected the acquisition of Activision Blizzard, which also includes mobile gaming company King.

포르투갈, 국가 5G 네트워크에서 화웨이 퇴출 고려 중

2023.05.30

Portugal may ban Huawei and other Chinese companies from participating in its 5G deployment, according to reports. According to Bloomberg, the Portuguese government recommended this week that local telcos be banned from procuring 5G equipment from vendors outside the European Union or from countries that are not part of the North Atlantic Treaty Organization (NATO) or the Organization for Economic Cooperation and Development (OCED). In a statement released on Thursday by Portugal's High Council for Cybersecurity, the Portuguese government said companies outside these jurisdictions pose a "high risk" to the security of Portugal's wireless networks. The document does not specifically mention Huawei, but since China is not a member of North Atlantic Treaty Organization, Organization for Security and Cooperation in Europe, or the European Union, if Portugal's cabinet approves the security council's recommendation, the country could ban the company. Huawei, along with other Chinese vendors such as ZTE, could be effectively excluded from participating in Portugal's 5G network.

바이낸스, 본격적인 일본 시장 진출

2023.05.30

Binance, the world's largest cryptocurrency exchange, has announced that it will launch a cryptocurrency trading platform in Japan that is fully compliant with local regulations. According to the company, the new platform will launch this summer, with an official launch date and more details to be revealed in the coming months. Additionally, as part of the transition to Binance Japan, Binance will discontinue cryptocurrency services for Japanese residents through its global platform by November 30, 2023. Users of the global platform will be able to migrate to the new platform after August 1, 2023, but will have to go through a new know-your-customer (KYC) process.

젠슨 황 엔비디아 최고경영자, "AI가 새로운 컴퓨팅 시대 열었다"

2023.05.30

Global semiconductor giant Nvidia CEO Jensen Huang spoke at the Computex conference in Taipei, Taiwan, where he said the artificial intelligence (AI) revolution has ushered in a new era of computing. The company unveiled a new supercomputer platform at the event. "We have reached a tipping point in a new era of computing," Huang said, claiming that "in the era of AI, we are at a point where individuals can create programs just by typing commands."

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