아마존, 수십 개의 하우스 브랜드 감축

Amazon has announced that it is ditching all but three of its 30 in-house apparel brands, including Goodthreads and Lark & Ro. The decision comes after a long tug-of-war with operating costs and regulators, and is seen as a way to ward off antitrust investigations and bolster its bottom line.

아마존은 Goodthreads, Lark & Ro 등 30개 의류 브랜드 중 3개 브랜드를 제외한 모든 사내 브랜드를 폐기한다고 밝혔다. 이는 운영 비용 및 규제 당국과 오랜 줄다리기 끝에 내린 결정으로 독점 금지 조사를 방지하고 수익을 강화하기 위한 방편으로 보인다.

WSJ News Exclusive | Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators

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