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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
테크놀로지
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황정호 기자
2026.04.13
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
AI요약
HBO 맥스, 다음 달부터 4K HDR로 '왕좌의 게임' 스트리밍 시작
AI요약
버트
2022.07.25
HBO Max will begin streaming all eight seasons of Game of Thrones in 4K. The company said all eight season would also support Dolby Atmos, as well as HDR10 and Dolby Vision. House of the Dragon debuts on August 21st. The only way to watch the entirety of the series in 4k was to buy the Ultra HD Blu-ray collection, which can cost up to $255.
머스크, 구글 창업자 세르게이 브린의 아내와 불륜... "무릎꿇고 사과했다"
AI요약
앨리스
2022.07.25
Elon Musk engaged in a brief affair last fall with the wife of Sergey Brin, prompting the Google co-founder to file for divorce earlier this year and ending the tech billionaires’ long friendship, according to people familiar with the matter. Their falling out is one of a string of personal issues Mr. Musk has faced even as he juggles business challenges, including manufacturing disruptions at Tesla Inc. TSLA and a court fight over his desire to withdraw his $44 billion bid for Twitter Inc.
아마존, 의료업체 '원 메디컬' 39억달러에 인수
AI요약
버트
2022.07.22
Amazon has struck a deal to buy One Medical for $3.9 billion. The primary healthcare provider has 767,000 members and 188 medical offices across 25 markets. Amazon has made a notable push into the healthcare market in the last few years. It launched an app-based health service for its employees in 2019 and has a pharmacy service.
삼성전자, 2021년 폴더블폰 1000만대 출하
AI요약
버트
2022.07.22
Samsung says it shipped 10 million foldable phones last year. That's a 300 percent increase from 2020. Most of its customers, 70 percent, went for the Flip 3. Samsung will unveil its next foldable devices at its Unpacked event on August 10. The event will take place in New York City.
영국 운전자노조, 우버 기밀 문서 노출에 대응해 24시간 파업
AI요약
버트
2022.07.22
The UK's App Drivers and Couriers Union (AD CUU) staged a 24-hour strike Wednesday. The union is demanding Uber be held accountable for the findings of the leaked Uber files. The files show how the ride-hail company broke laws and exploited driver safety.
영국, 맨체스터 대학의 산업용 카메라 기술 중국 수출 막아
AI요약
버트
2022.07.22
UK government blocks University of Manchester licensing vision-sensing technology to Chinese company. Government says the technology could be used in military drones or missiles. University says it will abide by decision, but will "abide by the decision that has been made" Chinese reaction on social-network Weibo critical of the move.
비탈릭 부테린 "이더리움 블록체인의 장기적인 목표는…"
AI요약
앨리스
2022.07.22
On Thursday, Vitalik Buterin, co-founder of Ethereum, shared his long-term vision for the namesake blockchain live at the annual Ethereum Community Conference, or EthCC, in Paris. As told by Buterin, Ethereum is currently at an inflection point, or period of rapid change, before the ecosystem's capability will eventually settle down.
스냅, 광고 수요 침체로 예상 실적 미달... '시간외 26%' 폭락
AI요약
버트
2022.07.22
Snapchat parent company Snap shares plummeted more than 26% in after-hours trading. Social media stocks slipped after hours on the back of disappointing quarterly results from Snap. Meta Platforms, Alphabet, Twitter, and Pinterest all fell 5%, 3, 1.9, and 6.9%, respectively.
아마존, 리비안 전기 배달트럭 운행 개시
AI요약
앨리스
2022.07.22
Amazon is starting to roll out some of the electric delivery vans that it developed in partnership with Rivian, the companies announced Thursday. The vans will be deployed in a handful of cities to start, including Seattle, Baltimore, Chicago and Phoenix. The move marks a significant step forward in Amazon’s efforts to decarbonize its last-mile delivery fleet, an effort which began in 2019 when then-CEO Jeff Bezos announced the company would purchase 100,000 vans from Rivian.
포드, 테슬라 맹 추격한다... 더 저렴한 'CATL 배터리' 구매
AI요약
앨리스
2022.07.22
Ford Motor Co will import lower-cost lithium iron batteries for its North American electric pickup trucks and SUVs from Chinese battery champion CATL. Ford's decision to use lithium-iron batteries in its best-selling North American EVs is the latest sign that lithium iron's lower cost is worth the trade-off in range.
미국 바이든 대통령, 코로나19 양성 판정
AI요약
버트
2022.07.22
President Joe Biden tested positive for COVID-19 Thursday morning, the White House announced. The 79-year-old is fully vaccinated and twice boosted and is experiencing very mild symptoms, Press Secretary Karine Jean-Pierre said in a statement. He has already begun a course of the antiviral Paxlovid and has started an isolation period in the White House, consistent with guidelines from the Centers for Disease Control and Prevention.
바이두, 중국서 레벨4 자율주행 택시 공개
AI요약
앨리스
2022.07.22
Baidu says, the RT6's detachable steering wheel could be replaced by extra seats, vending machines, desks or games consoles. Each Apollo RT6 would cost 250,000 yuan (£31,000) - significantly less than previous models, Baidu said. "This massive cost reduction will enable us to deploy tens of thousands of [automated vehicles] across China," co-founder and chief executive Robin Li told the company's annual technology conference.
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