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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
테크놀로지
디지털마케팅
AI 검색 시대, ‘데이터 보는 기업’이 이긴다… SERP API로 완성하는 데이터 기반 SEO
황정호 기자
2026.04.13
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
AI요약
유례없는 폭염으로 인해 구글ㆍ오라클 데이터센터 일부 정지
AI요약
버트
2022.07.21
Google and Oracle suffered outages as cooling systems failed at London data centres. Data centres are large highly secure buildings that hold banks of computers. But concentrated computing power generates heat so powerful that cooling is essential. Both companies say the problems have now been resolved and only a small set of customers were affected.
스페이스X, 장난감 사업에 도전한다
AI요약
버트
2022.07.21
Mattel is partnering with SpaceX on a new line of toys and collectibles. The toys will be available in 2023 through Mattel's Matchbox brand and Mattel Creations. Mattel has created multiple toys through its various brands including Hot Wheels and Barbie to promote space exploration.
바이든 "기후변화는 비상상황...3조원 투입해 시설투자"
AI요약
버트
2022.07.21
Biden has unveiled a string of executive actions to combat climate change. The President has pledged to cut greenhouse gas emissions in half by 2030. The White House has also devoted billions of dollars to clean energy projects. Biden's actions could help advance elements of his climate agenda despite legislative roadblocks.
미국, 북한 해커들이 훔쳐간 50만달러 회수
AI요약
버트
2022.07.21
US authorities seize $500,000 worth of Bitcoin from suspected North Korean hackers. Hackers attacked healthcare providers with a new strain of ransomware. US authorities say they have already returned ransoms to two hospital groups. North Korea has been accused of directing hacks aimed at making money for the state.
그림 그려주는 AI 'DALL-E', 베타 버전 출시
AI요약
버트
2022.07.21
OpenAI has launched a beta for its DALL-E image generator. The beta will make the technology available to 1 million people in the coming weeks. You'll receive 50 free image credits in your first month and 15 every following month. The company is still concerned that people might abuse the technology for misinformation.
구글, '2주간 채용 중단'... 필수 인원 파악
AI요약
앨리스
2022.07.21
Google will reportedly pause hiring for two weeks. The tech giant recently said it was slowing the pace of adding to its payroll for the rest of the year into 2023. The company will evaluate hiring needs over this time.
폭스바겐, ST마이크로와 새 반도체 공동개발 합의
AI요약
버트
2022.07.21
Germany's Volkswagen and Franco-Italian chipmaker STMicroelectronics will co-develop a new semiconductor amid a global microchip crunch that has strained the car industry's supply chain, the companies said on Wednesday. The move illustrates how Volkswagen, Europe's biggest carmaker, is striving to gain greater control over the supply of chips, found in ever greater number in new generation and low-carbon emmission vehicles.
일론 머스크 "2023년 사이버트럭 고객 인도 가능"
AI요약
앨리스
2022.07.21
Tesla CEO Elon Musk has said that the company hopes to start delivering the Cybertruck, its battery-powered electric pickup, in the “middle of next year” during a call for investors. This is a more specific timeline than Musk has provided before — in last quarter’s earnings call, he said that the truck would be coming “hopefully next year.”
싱가포르 "아시아 디지털 자산 허브 역할 맡을 것"
AI요약
앨리스
2022.07.21
Singapore will organise a dedicated Green Shoots seminar to share our strategies to develop Singapore as digital asset hub. Singapore will explain our position on cryptocurrencies, stablecoins, blockchains, tokenisation, smart contracts, digital assets, etc. – their risks and opportunities; shortcomings and potential. Singapore will set out how our developmental and regulatory approaches will work in harmony to achieve the vision of Singapore as an innovative and responsible digital asset hub.
일본 암호화폐 자율규제 실험 '지지부진'
AI요약
앨리스
2022.07.21
Japan's self-regulation of the crypto industry is faltering, according to local experts. The Japan Virtual Currency Exchange Association has been tasked with creating guidelines for the country's crypto industry. The JVCEA was formed in response to the $530 million hack on the Coincheck exchange in 2018. It has been criticized by Japan's Financial Services Agency for its slowness in introducing anti-money laundering regulation.
테슬라, 지난 2분기 비트코인 보유분 75% 매도한 것으로 드러나
AI요약
앨리스
2022.07.21
Tesla sold most of its Bitcoin holdings in the second quarter. The electric vehicle maker now has $218 million in digital asset exposure. In January, Tesla acquired $1.5 billion worth of Bitcoin. Tesla also had plans to accept BTC payments, but those plans were later scrapped.
마이크로소프트, 직장 소셜 앱 'Viva Engage'출시
AI요약
버트
2022.07.20
Microsoft has launched a new social workplace app called Viva Engage. The app is designed to keep employees in touch regardless of whether they work from home or at the office. VivaEngage is part of the company's Viva employee collaboration platform. It features news feeds, profiles, and the ability to post images and videos.
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