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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
퀄컴, 차세대 웨어러블용 스냅드래곤 W5+ 및 W5 플랫폼 발표
AI요약
앨리스
2022.07.20
Oppo and Mobvoi announce first smartwatches based on these new platforms, with 25 designs in the pipeline across segments. Ultra-low power platform is based on 4nm process technology and is purpose-built for next generation wearables with ultra-low power, breakthrough performance, and highly integrated packaging. New enhancements to wearable hybrid architecture offer 50% lower power, 2X higher performance, 2X richer features, and 30% smaller size compared to previous generation.
픽사의 '라이트이어', 8월 3일 디즈니+로 공개
AI요약
버트
2022.07.20
Lightyear is coming to Disney+ on August 3rd. It was the first Pixar movie to debut exclusively in theaters in over two years. The movie is technically a Toy Story spinoff, but it has a meta element to it. This time around, Buzz is in human form and is voiced by Chris Evans.
도요타, 스즈키와 손잡고 상업용 전기 밴 제작한다
AI요약
버트
2022.07.20
Toyota is partnering with Suzuki, Daihatsu and CJPT to build mini commercial electric vans. The Japanese automaker also shared plans to develop light-duty fuel cell electric trucks. The partnerships are part of a larger mission by Toyota to realize a hydrogen society and achieve carbon neutrality by 2050.
GM 회장 "2025년까지 테슬라 따라 잡을 것"
AI요약
앨리스
2022.07.20
Now that we’re more than halfway through 2022, GM’s goal of catching up to Tesla for EV sales by 2025 seems like an impossible climb. Right now, GM still gets mocked on Tesla Twitter, especially with Joe Biden saying “Mary, you electrified the whole auto industry, you led…” in a time when GM still only sells around 1/10 the electric vehicles Tesla does. Depending on what part of 2025 you’re talking about, it’s either 2.5 or 3.5 years away, which isn’t much time to close that big of a gap.
삼성 갤럭시 언팩 행사 오는 8월 10일 공식 예고
AI요약
앨리스
2022.07.20
nnovation isn’t just about radical ideas; it’s about unlocking new experiences that transform our daily lives for the better. Meaningful innovations go beyond the technical and provide a platform upon which our everyday lives become richer and more versatile — opening us up to greater possibilities than ever before.
니콘과 캐논이 DSLR을 포기한 이유
AI요약
버트
2022.07.20
Nikon is halting development of new SLR cameras, marking the end of a 63-year run. From now on, it will focus exclusively on mirrorless Z mount models. Canon already confirmed that the EOS-1DX Mark III will be its final flagship DSLR. Sony moved to selling only mirrorless cameras last year.
애플, 버터플라이 결함 키보드 소송 5000만달러에 합의
AI요약
앨리스
2022.07.20
Apple has agreed to pay out $50 million to settle a class action lawsuit. The lawsuit said the company knew about flaws with the butterfly keyboard switches. The keyboards were introduced with the 2015 MacBook and were notoriously unreliable. The judge still has to approve the proposed settlement agreement.
구글과 쉐브론, 핵융합 스타트업에 12억달러 투자
AI요약
버트
2022.07.20
Google and Chevron were part of a $250 million funding raise announced Tuesday for TAE Technologies, a nuclear fusion startup with an unconventional strategy that has now raised a total of $1.2 billion. A Japanese investment company, Sumitomo Corporation of Americas, also participated in the round, and will help TAE bring its fusion technology to the Asia-Pacific region. TAE was founded in 1998 and aims to have a commercial scale fusion reactor delivering energy to the grid in the early 2030s.
유튜브, 쇼피파이와 제휴, 라이브 쇼핑 기능 추가
AI요약
앨리스
2022.07.20
YouTube partners with Shopify to add live shopping tools that allow users to purchase products without leaving its website. YouTube says that viewers in the U.S., Brazil and India will see shoppable content in the explore tab starting next week, with additional countries to roll out later this year.
넷플릭스, 100만 구독자 잃고 안도의 한숨 "최악은 피했다"
AI요약
앨리스
2022.07.20
Netflix lost nearly one million subscribers in the second quarter. That's the largest subscriber defection in company history. The company still had a rough three months, but its revenue did grow 9 percent to $7.9 billion. Overall, Reed Hastings, a Netflix co-chief executive, called it “less bad results”
트위터, "머스크 재판 연기에 매일 극심한 손해..." 10월에 재판 시작
AI요약
앨리스
2022.07.20
Twitter has won the first legal skirmish in its attempt to force Elon Musk to complete a $44bn takeover of the social media company. A Delaware judge ruled that a trial will take place in October after Twitter asked for a fast-track process. Twitter is ultimately seeking a legal verdict that will force Musk to go ahead with an agreed transaction that values the company at $54.20 per share.
인도 중앙은행, 암호화폐 금지 원한다
AI요약
버트
2022.07.19
India's central bank wants to ban cryptocurrencies, the government told the parliament. The move raises more uncertainty about the future of the nascent virtual digital asset. The Indian central bank continues to force the hand of banks from engaging with crypto platforms. The Financial Stability Board said it would propose “robust’ global rules for cryptocurrencies.
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