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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
"디지털 구독 33% 결제 당일 취소"
AI요약
앨리스
2022.07.18
New data from the paywall tech company Piano shows about 33% of new subscribers cancel their digital subscriptions within a day. The report notes that subscribers who cancel almost immediately might have signed up to access a single article or found the full paid experience lacking after taking a quick look around.
NFT 거래량 급감...5월 대비 6월 74% 줄어
AI요약
버트
2022.07.18
The NFT market is cooling down as monthly trading volumes for non-fungible tokens fell 74% between the months of May and June, the largest month-over-month decline in NFT marketplace trading volume to date. Despite having comprised the majority of NFT trading volume, OpenSea announced on July 14 that it will downsize its workforce by 20%.
'우크라 갈등' 미-러, 우주정거장행 좌석 공유 합의
AI요약
버트
2022.07.18
NASA and Roscosmos have signed an agreement to swap seats on flights to the ISS. Russian cosmonauts will fly on SpaceX Crew Dragon flights, while NASA astronauts will fly Soyuz. The agreement will ensure that both the US- and Russian-operated segments of the station will never be unmanned.
영국, 세계에서 가장 긴 무인 항공기 고속도로 도입 예정
AI요약
버트
2022.07.18
Drones will be used on the 164-mile Skyway project connecting towns and cities. It is part of a £273m funding package for the aerospace sector. Business Secretary Kwasi Kwarteng will announce the news at Farnborough. Other projects include drones delivering mail to the Isles of Scilly and medication across Scotland.
틱톡 최고 보안 책임자(CSO) 사임
AI요약
버트
2022.07.18
TikTok's head of global security is stepping down effective September 2. Roland Cloutier will be replaced by Kim Albarella, who has been appointed the interim head of TikTok’s Global Security Organization. The organizational change comes as the popular ByteDance-owned app has been facing increased scrutiny from U.S. officials.
소니, 게임회사 번지 인수
AI요약
버트
2022.07.18
Sony announced Friday that it has acquired Bungie for $3.6 billion. Bungie is the company that created the Halo and Destiny franchises. Sony plans to use Bungie's expertise to develop live service games for its PlayStation line. The company plans to launch 12 live service titles within three years.
디즈니, ESPN+ 구독료 43% 인상
AI요약
앨리스
2022.07.18
ESPN+ will now cost $9.99 a month, up from $6.99. The price hike is the largest since ESPN+ debuted four years ago. The streaming app has over 22,000 live sports events, including exclusive soccer, hockey and golf rights.
일론 머스크 "인플레이션 진정되면 테슬라 전기차 가격 인하할 것"
AI요약
앨리스
2022.07.18
CEO Elon Musk said this week that Tesla may be able to lower prices of its cars if inflation falls enough. Musk replied to a Tweet on Friday about pandemic and supply chain influences on Tesla car prices to a follower named Jaehwan Cho. “If inflation calms down, we can lower prices for cars,” Musk said. Tesla has raised car prices a number of times in the past few months by a few thousand dollars as costs of raw materials
애플, 그래픽 성능 강화된 'M2 프로 칩' 기반 맥북 프로 올가을 출시 예정
AI요약
버트
2022.07.18
Apple is expected to launch the M2 Pro and M2 Max MacBook Pro this fall. The M2 processors are expected to be more powerful than the current M1 chips. The new machines could launch between fall 2022 and spring 2023. Apple just revamped the 14-inch and 16-inch MacBook Pro with a redesign and a better display.
현대자동차, 새로운 고성능 브랜드 'N-롤링 랩' 공개
AI요약
앨리스
2022.07.18
Hyundai has unveiled two performance-focused electric vehicle (EV) concepts. The RN22e features a modified Ioniq 6 body, and the N Vision 74 is modeled after the 1974 Pony Coupe concept. Both concepts come from Hyundai’s “N” sub-brand, which focuses on high-performance vehicles.
바이낸스, 액시 인피니티 대상 투자 축소
AI요약
앨리스
2022.07.18
Binance announced in April that it would lead a $150 million investment in Sky Mavis. The plan was to use the funds to reimburse victims of the Ronin hack. Binance confirmed today that it is no longer the lead investor in the round. The company will invest an undisclosed sum in the startup while continuing to advise.
우크라이나, 러시아와의 전쟁에서 머스크의 스타링크에 의존
AI요약
버트
2022.07.18
Along much of the Ukraine-Russia front line, commercial cellphone towers providing voice and internet service have been knocked out by power outages, Russian shells and jamming. But Elon Musk’s Starlink service, which provides internet connectivity using a swarm of satellites, is up and running here. Mr. Musk has sent thousands of kits into Ukraine, turning the country into a high-profile testing ground for the service, which he is trying to sell in other countries around the world.
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