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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
파라과이 의회, 암호화폐 법안 통과, 대통령에게 전달
AI요약
앨리스
2022.07.18
Paraguay’s Senate has passed a major bill pertaining to regulation of crypto mining and trading. The new regulation, which still needs approval from the executive branch, has major implications for the country’s extensive hydropower resources.
푸틴, 디지털자산 결제 금지 법안에 서명
AI요약
앨리스
2022.07.18
Russian President Vladimir Putin has signed a bill into law prohibiting digital financial assets as payments. The bill was introduced to the country's lower chamber of Parliament on June 7. It was approved by the Duma on June 8 and the Federation Council on July 8. Russia's Parliament is currently considering two other bills related to digital assets.
소니, 'PlayStation Stars' 출시...충성도 높은 유저에게 보상
AI요약
버트
2022.07.15
Sony introduced a new loyalty program called PlayStation Stars that will give gamers loyalty points and rewards. PlayStation Stars members can redeem points for PSN wallet funds, the payment method for game purchases and select PlayStation Store items. The program is free to join and launches later this year. PlayStation also unveiled digital collectibles for loyal members to earn.
아마존 프라임 데이에 3억 개의 상품 팔렸다
AI요약
버트
2022.07.15
Amazon says its Prime Day 2022 event was the company's biggest yet. The retailer says customers purchased 300 million items during the two-day sales event. That's a significant uptick from Prime Day 2021, when users bought 250 million items. Amazon's stock price was down 34.9% to $108.28 year-to-date at the start of trading on Thursday.
GM, '파일럿 플라잉 J'와 협력하여 급속 충전 네트워크 구축
AI요약
버트
2022.07.15
General Motors is teaming up with Pilot Flying J to build a national fast-charge network for EV drivers. The network will include 2,000 charging stations at 500 Pilot FlyingJ travel centers at 50-mile intervals. Any EV brand can access the network, but GM said its customers will receive benefits such as discounts, exclusive reservations and real-time availability.
닌텐도, 다이나모 픽쳐스 인수
AI요약
버트
2022.07.15
Nintendo is buying 100% of outstanding shares of Dynamo Pictures. The company will rebrand the company as Nintendo Pictures Co., Ltd. The deal is expected to close on October 3. Dynamo Pictures is known for its work on the animated ‘Pikmin’ short movies.
베트남 전기차 제조사 '빈패스트' 미국 내 전시판매정 오픈
AI요약
앨리스
2022.07.15
in the US today, the Vietnamese EV automaker is opening six VinFast stores at once – all in California. With over thirty locations planned for the Sunshine State alone and intentions to expand deeper into the US, VinFast is once again truly moving – fast. VinFast is an automotive manufacturing subsidiary of VinGroup, a multifaceted Vietnamese conglomerate dabbling in pretty much everything – even universities! Whenever we have covered VinFast since its US debut at the LA Auto show last year, the news has been big – and fast.
안드로이드 13 최종 베타 버전 출시
AI요약
앨리스
2022.07.15
Android 13 solidified a while ago, and this latest release is just about bugfixes. Google notes that the Play Store is ready to accept your Android 13-compatible apps, and if you have a recent Pixel phone, you can enroll in the beta at android.com/beta. As for the final release, Android 12's final beta came out in September, with a final source code release a month later in October.
아마존, EU 반독점 소송 해결 위해 양보안 제시
AI요약
앨리스
2022.07.15
Amazon has proposed concessions to settle two antitrust cases against it in the European Union, a fresh sign of changing strategy from big tech companies after the bloc passed a strict new digital-competition law. The U.S.-based online retailer offered a pledge not to use nonpublic data about sellers on its marketplace, after the EU accused Amazon of violating competition law by using nonpublic information from merchants to compete against them.
메타, 온라인 학대 첫 '인권보고서' 발표
AI요약
버트
2022.07.15
Facebook owner Meta released its first annual human rights report on Thursday, following years of accusations that it turned a blind eye to online abuses that fueled real-world violence in places like India and Myanmar.
NFT 마켓플레이스 오픈씨, 시장 침체에 임직원 20% 감원
AI요약
앨리스
2022.07.15
Nonfungible token (NFT) marketplace OpenSea announced mass layoffs on Thursday, Co-founder and CEO Devin Finzer took to Twitter Thursday afternoon to disclose that his company was laying off up to 20% of its staff. In a long message conveyed to employees, Finzer blamed “an unprecedented combination of crypto winter and broad macroeconomic instability” for the layoffs.
베요네타 3, 10월 28일 닌텐도 스위치로 출시
AI요약
버트
2022.07.14
Nintendo has announced the release date for Bayonetta 3. The game will arrive on October 28th for the Nintendo Switch. It's the first game in the series to arrive on the console in four and a half years. A collectors' edition of the game will be available on September 30th.
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