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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
자율 비행 스타트업 멀린 연구소, 미 공군과 파트너십 체결
AI요약
버트
2022.07.14
Merlin Labs has raised $105 million in funding for its autonomous flight system. The Boston-based startup is developing a system that can be installed in existing aircraft. The company has already secured FAA approval for its system and is working with the U.S. Air Force.
닌텐도, 동성애 직원 향한 차별 없앤다
AI요약
버트
2022.07.14
Nintendo Japan will provide employees in same-sex domestic partnerships with the same benefits it offers to those in heterosexual unions. The company announced the policy in a July 12th update to its corporate social responsibility guidelines. Japan is the only country that does not recognize same- sex marriage.
BMW, 영국에서 열선시트 구독 출시
AI요약
버트
2022.07.14
BMW is offering a subscription to turn on heated seats in its cars for £15 per month. The company says customers can enable all hardware features for a one-time payment if they prefer. Subscriptions are available via BMW's ConnectedDrive online store and are activated remotely.
넷플릭스, 광고요금제 서비스 파트너... 'MS' 선정
AI요약
버트
2022.07.14
Netflix has named Microsoft as its partner for its ad-supported service. The company announced in April that it was planning on rolling out an ad supported tier. Netflix has been struggling to retain and add subscribers. Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform.
애플 M2 맥북에어 뜯어봤더니…
AI요약
버트
2022.07.14
The new M2 MacBook Air is coming later this week, but with no reviews published yet, we really haven’t seen all that much outside of the original WWDC hands on. While it’s not what most would be expecting, thanks to one of our sources, we were able to get some images of the internals of the new M2 MacBook Air.
파나소닉, 美 캔자스에 세계 최대 전기차 배터리 공장 건설
AI요약
앨리스
2022.07.14
Panasonic announced Wednesday that it's inked a $4 billion investment deal with the state of Kansas. The company has already identified a site near the city of De Soto, at a former ammunition factory. The plant will produce high-capacity cells for Tesla, according to Nikkei Asia.
테슬라 AI 총책임자 안드레 카파시, 회사 떠난다
AI요약
앨리스
2022.07.14
Tesla AI and Autopilot leader Andrej Karpathy announced Wednesday that he’s no longer working for the electric vehicle maker. “It’s been a great pleasure to help Tesla towards its goals over the last 5 years and a difficult decision to part ways,” Karpathy wrote on Twitter. “In that time, Autopilot graduated from lane keeping to city streets and I look forward to seeing the exceptionally strong Autopilot team continue that momentum.”
중국 인민은행, 디지털위안화 보급 확대
AI요약
앨리스
2022.07.14
According to China's state institution Xinhua News Agency, Lan Zou, head of monetary policy at the People's Bank of China (PBoC), announced that the country would be expanding the number of digital yuan (e-CNY) test sites in the country from 11 to 23. They are spread out across 15 out of 31 of China's provinces and autonomous regions. The PBoC is China's central bank and is responsible for the development of the e-CNY central bank digital currency, or CBDC. During Wednesday's press conference, Zou praised the success of the recent e-CNY rollout, stating:
암호화폐 대부업체 셀시우스, 파산 신청 임박
AI요약
앨리스
2022.07.14
Crypto company Celsius is in the process of filing for Chapter 11 bankruptcy. The company’s lawyers were notifying individual U.S. state regulators Wednesday evening, according to a source, who asked not to be named because the proceedings were private. Celsius made headlines a month ago after freezing customer accounts, blaming “extreme market conditions” and joins a list of other high-profile crypto bankruptcies.
비트코인은 화폐가 아니다? 남아프리카공화국, 암호화폐를 금융 자산으로 규제
AI요약
앨리스
2022.07.14
The South African Reserve Bank is set to introduce regulations next year that will see cryptocurrencies classed and treated as financial assets to balance investor protection and innovation. Cryptocurrency use in South Africa is in a healthy space, with around 13% of the population estimated to own some form of cryptocurrency,
폭스바겐·아우디, 전기차 배터리 재활용 위해 신생 기업 '레드우드 매트리얼'과 계약
AI요약
버트
2022.07.13
Volkswagen of America and Audi will recycle old battery packs. The company will bring them to its Carson City, Nevada, factory. Redwood Materials is a startup that has expanded into the battery materials business. It has deals with Ford, Amazon, Toyota and other companies in the U.S.
스포티파이, 음악 게임 앱 '허들' 인수
AI요약
버트
2022.07.13
Spotify has bought Heardle, a music trivia game that lets players guess popular songs. Terms of the deal were not disclosed. Spotify is pegging Heardle as a music discovery tool. The integration between Heardle and Spotify has already started in the US, UK, Ireland, Canada and Australia.
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