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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
에어버스 무인 항공기 Zephyr, 최장 무인 비행 기록 경신
AI요약
버트
2022.07.13
Airbus Zephyr S has spent 26 continuous days in the sky. The record was set in 2018, but the latest flight is the longest yet. It flew from Arizona to Belize and back again, according to flight-tracking data. The aircraft can provide imagery like a satellite, but does not orbit Earth.
구글, 틴더 소유한 '매치그룹' 플레이스토어에서 추방 희망
AI요약
버트
2022.07.13
Match Group, which owns Tinder, OkCupid, and Hinge, sued Google in May. Match accused Google of acting as a monopoly for taking a percentage of in-app purchases. Google is now countersuing Match, asking for a judgment to kick Match out of its Play Store.
틱톡, 유럽 데이터 문제로 개인정보 보호정책 변경 지연
AI요약
버트
2022.07.13
TikTok suspended changes to its privacy policy for targeted advertising on Tuesday, a day before they took effect, while the lead European Union regulator studies whether they comply with the bloc's data protection rules.
넷플릭스, 할리우드 대형 스튜디오와 광고 게재 논의
AI요약
앨리스
2022.07.13
Netflix is seeking to amend its programming deals with major entertainment studios to allow the streaming giant to put content on an advertising-supported version of the service, people familiar with the matter said. Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the dark comedy “Russian Doll”; and Sony SONY Pictures Television, producer of “The Crown” and “Cobra Kai,” the people said.
프랑스 중앙은행, 거액 도매 디지털유로화 프로젝트 2단계 발표
AI요약
앨리스
2022.07.13
The first phase of experiments with a wholesale digital euro has been completed, and Phase 2 experiments will begin this year, Banque de France governor François Villeroy de Galhau said Tuesday. Four or five new experiments are expected to be launched. New experiments will involve testing a prototype digital euro with private actors and other central banks in preparation for the 2023 implementation of the pilot regime. Villeroy de Galhau stressed the importance of interoperability between DLT and the traditional system. DLT will complement rather than replace traditional infrastructure, he said.
애플 '아이폰14 프로 맥스' 출시 일정 지연 가능성↑
AI요약
앨리스
2022.07.13
As the iPhone 14 launch approaches, analyst Ross Young reported today that production of the iPhone 14 Max is behind schedule. The iPhone 14 Max is expected to be Apple’s first-ever 6.7-inch iPhone that isn’t a “Pro” model, and that is reportedly causing some supply chain difficulties. According to Young, panel shipments for the iPhone 14 Max are still lagging far behind the iPhone 14 Pro Max. In a post on Twitter today, Young said that panel shipments are still “way behind” where they should be. Young’s data is based on supply chain information through the month of August.
미국 허츠 렌터카, 테슬라 전기차 대여 개시
AI요약
앨리스
2022.07.13
Tesla vehicles have been added at 15 more Hertz locations around the United States, in addition to the initial 7 locations. That puts the total number of Hertz locations with Tesla vehicles at 22, an apt stepping stone for 2022. What we do know from last year is EVs are expected to be available in 65 Hertz markets by the end of 2022 and 100 markets by the end of 2023. So, we can expect many more announcements in the coming 5–17 months.
낫싱 투명폰 '폰원', 13일 0시 공개... "콘셉트로 승부"
AI요약
버트
2022.07.13
Nothing, a London-based start-up founded by Carl Pei, unveils its first smartphone. Called Phone 1, it's the second product launch from Nothing, which was established by Pei in 2020. The phone has a transparent back that shows off a unique pattern of shapes and lines, or “glyphs.”
월마트, '카누' 전기 배달트럭 4500대 구매 계약
AI요약
앨리스
2022.07.13
Electric vehicle startup Canoo announced on Tuesday that Walmart has placed an order for 4,500 of its Lifestyle Delivery Vehicles. Canoo and Walmart are customizing the LDV for last-mile deliveries, with added cargo space instead of a front passenger seat and slide-out shelves in the back designed to fit totes used by the retail giant.
니콘, 결국 디지털 SLR 카메라 공식 단종키로
AI요약
앨리스
2022.07.13
Optics and imaging giant Nikon will stop making new single lens reflex cameras — once the technological mainstay of professional photography. Nikon will continue to produce and distribute its existing SLR models, but will focus development of new models entirely on mirrorless. Nikkei notes that Nikon’s SLR cameras were “widely used by professional cameramen for more than 60 years and have come to be seen as synonymous with the Japanese company.”
트위터, “계약 이행하라” 머스크 440억 달러 인수... 소송 제기
AI요약
앨리스
2022.07.13
Twitter sued Elon Musk to force him to complete his $44 billion acquisition of the company. The billionaire agreed in April to buy Twitter but declared last week that he intended to walk away from the deal. The court will determine whether he remains on the hook for the purchase or whether Twitter violated its obligation to provide him with data.
시바이누(SHIB), 자체 스테이블코인 개발 계획 발표
AI요약
앨리스
2022.07.12
Needless to say Shi is a concern after watching other stable tokens collapse and billions in dollars get wiped off the market completely. *Poof* WOOF! So as for Shi, we’ve seen independent development from a group of developers in our decentralized network. They’ve submitted a version of Shi that seems to avoid the issues found in other moonshots, while allowing Shi to be used to counter and balance payments that need to be done without market fluctuations. This will be an experimental protocol, like everything decentralized that Shib does, and a more detailed and complex set of information will be released about this token as it is finalized. Bearing no insane issues, this should be released in 2022.
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