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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
제임스웹 망원경 첫번째 은하 이미지 공개
AI요약
버트
2022.07.12
The James Webb Space Telescope is one of NASA's most exciting missions in the past decade, and the enormous observation platform's first image, of distant galaxies actually behind our neighboring galaxies, was revealed to the public on a live stream hosted by President Biden and Vice President Kamala Harris.
게임스톱, NFT 마켓플레이스 공개 베타 출시
AI요약
추현우 기자
2022.07.12
marketplace enabling gamers, creators, collectors, and others to buy, sell and trade NFTs. The new NFT marketplace intends to deliver low fees and high speeds.
틱톡, 마케팅 교육 프로그램 'Follow Me' 출범
AI요약
버트
2022.07.12
TikTok launches a free program to help small businesses market themselves on its app. The program, called “Follow Me,” will offer guides to using TikTok’s range of business and creative tools, advertising and promotional features. It comes as TikTok faces increased scrutiny in the U.S. for its China ties and privacy issues.
스포티파이, 구글 네스트 허브에 실시간 가사 제공
AI요약
버트
2022.07.12
Spotify's real-time lyrics feature is now available on Google's Nest Hub smart display. The feature lets users listen to music while watching a stream of lyrics on screen. It was rolled out to Android, iOS, smart TVs, game consoles, and desktops back in November. Google’s smart display is available in a range of sizes, including a 10-inch version.
아마존, 프라임데이에 30개 이상의 게임 무료 제공
AI요약
버트
2022.07.12
Amazon is offering 30 free games for Prime Day 2022. The list includes BioWare's Mass Effect Legendary Edition and Grid Legends. There are also three Star Wars games and Need for Speed Heat. You can download all the games for free if you're a Prime subscriber.
음악 스트리밍 유튜버 Lofi Girl, 저작권 문제로 스트리밍 종료
AI요약
버트
2022.07.12
YouTube suspended the Lofi Girl channel's popular "lofi hip hop radio" streams. The stream was one of the most popular places to listen to calming music while studying. YouTube said the streams were taken down due to a false copyright complaint from a Malaysian label. The company said the complaints were leveraged as an attack against the channel, not a concern for copyright laws.
메타, 위키피디아 인용 시 도움 될 팩트체킹 AI 서비스 출시
AI요약
버트
2022.07.12
The Wikimedia Foundation and Facebook parent company Meta have developed an AI model to check citations. The tool can automatically scan citations at scale to verify their accuracy. It can also suggest alternative citations when it finds a poorly sourced passage. Meta hopes to build a platform Wikipedia editors can use to verify and correct footnotes systematically.
오라클, 잠재적 인원 감축과 '10억 달러' 규모의 비용 절감 조치 고려
AI요약
버트
2022.07.12
Oracle is reportedly considering cost-cutting measures to the tune of $1 billion. The measures could result in thousands of job cuts by August, according to a report. The cuts come after the tech giant's $28.4 billion acquisition of healthcare IT giant Cerner. Oracle CEO Safra Catz said in June that the company's revenue growth in the cloud unit was poised to “accelerate substantially” in the coming year.
유튜브, iOS 픽처인픽처(Picture in Picture) 앱 출시 발표
AI요약
앨리스
2022.07.12
YouTube announced last June that Picture-in-Picture was coming to its iPhone and iPad apps. Google let YouTube Premium subscribers manually enable the feature two months later. PiP is now available to Premium subscribers globally and free users in the United States. It's not live on several devices we checked today.
글로벌 경기침체 속 암호화폐 침체... 일부 Web3 디지털 토큰 스타트업 재평가
AI요약
버트
2022.07.12
The cryptocurrency rout has spread to startups that offer users digital tokens, pushing down digital asset prices and driving away hordes of users. The startups—part of what has been called Web3—allowed users to play virtual games and collect digital assets, and the companies’ growth was hinged on interest from people eager to wade into blockchain-based assets. The broader cryptocurrency downturn this year is causing a downturn in users in many Web3 companies, and players and investors are re-evaluating the utility of token-based business models.
watchOS 9 미리 보기: 피트니스 및 개인화에 관한 모든 것
AI요약
앨리스
2022.07.12
WatchOS 9 is available to the public beta starting today. It's the most substantive and cohesive update to watchOS that we've seen in a while. The update lets the Apple Watch compete with niche sports watches from Garmin and Polar. It wouldn't be surprising to see a major shake-up to the Watch line this fall.
인류최대우주망원경 제임스 웹, 풀컬러 '첫사진' 공개..가장 깊숙한 우주 담았다
AI요약
버트
2022.07.12
NASA and President Joe Biden shared the first image from the James Webb Space Telescope on Monday. The image is a snapshot of a cluster of galaxies known as SMACS 0723 as they appeared 4.6 billion years ago. NASA says it's the sharpest and "deepest" image of the distant universe to date.
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