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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
ST마이크로일렉트로닉스, 글로벌파운드리와 프랑스에 반도체 공장 건설... '40억 유로' 투자
AI요약
앨리스
2022.07.12
Chipmakers STMicroelectronics and GlobalFoundries announced plans on Monday to build a semiconductor factory in France, drawing on funding from the government, in the latest move to boost output in the region.
'테슬라 대항마' 리비안도 감원 태풍... 전체 직원의 '5%' 해고할 듯
AI요약
버트
2022.07.12
Rivian Automotive is planning layoffs that could trim its workforce by about 5%. The company grew too quickly in some areas, Bloomberg reported. Rivian’s shares were down about 7% in mid-afternoon trading following the news. The Irvine, California-based company has about 14,000 employees.
머스크 인수 철회... 트위터 주가 11% 급락 '시총 440억달러' 증발
AI요약
앨리스
2022.07.12
Twitter shares closed down 11% Monday after Elon Musk said he wants to end his $44 billion takeover bid. Musk is upset with the number of bots and fake accounts on Twitter. Twitter says it will pursue legal action in Delaware court to enforce the deal. Musk could be forced to pay a $1 billion breakup fee for walking away.
NFL 커미셔너, 리그 자체 스트리밍 서비스 출시
AI요약
버트
2022.07.11
NFL commissioner Roger Goodell says the league will launch its own streaming service in 2022. NFL+ will be available on phones and tablets, with pre-season games starting in early August. Goodell declined to reveal details about pricing or exactly when it will arrive. He said the league is likely to partner with a streaming service for NFL Sunday Ticket.
중국, 10억명 개인정보 유출 후 보안 강화 나서
AI요약
버트
2022.07.11
Hacker offered to sell stolen data of one billion Chinese citizens for $200,000. The 23 terabytes of data is thought to be the largest ever sale of data on record. President Xi Jinping has urged public bodies to "defend information security" The president did not make direct reference to the data sale.
블리자드, '히어로즈 오브 더 스톰' 업데이트 중단 선언
AI요약
버트
2022.07.11
Blizzard is ending development on Heroes of the Storm. The MOBA will continue to be supported in a manner similar to StarCraft II. The company will gift a free in-game mount to players with the game's next patch. Blizzard has no plans to add new content to the in- game shop.
포드, 화재 위험이 있는 하이브리드 차량 10만대 리콜
AI요약
버트
2022.07.11
Ford has recalled 100,689 hybrid vehicles in the US. The recall is for certain 2020 to 2022 model Corsair, Escape and Maverick vehicles. The automaker says the vehicles could catch fire if they have an engine failure. Ford also recalled 49,000 Mach-E electric vehicles last month.
메타버스 시대... 온라인의 미래는 3D
AI요약
앨리스
2022.07.11
Matthew Ball is a venture capitalist and former head of strategy at Amazon Studios. His new book, The Metaverse: How It Will Revolutionize Everything, is published later in July. He says the term'metaverse' is a network of 3D spaces that will supersede the internet. It is a 3D elevation of the online world that spans augmented reality and consumer leisure.
FIFA 23, 커리어 모드 인공지능 컨트롤... '공 먼저? 사람 먼저?'
AI요약
버트
2022.07.11
FIFA 22 has been released this week. The game is the latest in the FIFA series, but is it the best yet? The game's AI isn't sophisticated enough to give you a sense of variation. Better teams have better players, but that's it. Career Mode is the opposite - you play a lot of different clubs. While they all have their own formations, the AI isn’t sophisticated enough.
영화 스튜디오 만든 게임 개발자 코지마 히데오, "내가 총격범이라고?" 법적 대응
AI요약
앨리스
2022.07.11
Kojima Productions says it will consider taking legal action against fake news outlets. Fake posts circulated on social media and news outlets that misidentified Kojimas as the assassin of Shinzo Abe. The former Japanese Prime Minister was shot and killed during a political campaign rally on Friday.
나사 탐사선 오시리스-렉스가 보내온 소행성 '벤누(Bennu)'
AI요약
버트
2022.07.11
NASA's OSIRIS-REx spacecraft briefly "tagged" 101955 Bennu two years ago. The agency revealed new information about the asteroid in an update this week. The spacecraft would have sunk into the asteroid had it not immediately fired its thrusters after touching the surface.
중국 규제당국, 반독점법 위반 혐의 '알리바바·텐센트' 벌금 부과
AI요약
앨리스
2022.07.11
China has imposed fines on technology giants Alibaba and Tencent as well as a range of other firms for failing to comply with anti-monopoly rules on the disclosure of transactions, the country's market regulator said on Sunday.
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